PR/SEO Specialist

November 20

Apply Now

Receive Emails with Similar Jobs

Officium Group

WebsiteLinkedInAll Job Openings

B2B • Recruitment

Officium Group is a managed outsourcing and offshore staffing company that partners with small and medium-sized businesses to streamline operations, reclaim time, and drive scalable growth. They provide dedicated offshore operational staff employed by Officium, process-mapping consultancy, automation and IT integration, and digital services including marketing, sales support, and lead generation. With UK-based account managers and teams recruited and managed from the Philippines, they emphasize GDPR-compliant data handling, uninterrupted staff coverage, and tailored long-term partnerships focused on operational efficiency.

11 - 50 employees

🤝 B2B

🎯 Recruiter

📋 Description

• Support the development and execution of SEO strategies that enhance organic visibility and drive traffic growth. • Conduct keyword research, competitor benchmarking, and content gap analysis to identify ranking opportunities. • Collaborate with content teams to ensure alignment between SEO goals, content topics, and brand positioning. • Regularly track and analyze SEO performance metrics, providing actionable insights and recommendations for continuous improvement. • Plan, manage, and execute white-hat link-building campaigns to strengthen domain authority and search rankings. • Identify and secure high-quality backlinks through guest posting, partnerships, PR placements, and influencer collaborations. • Monitor and evaluate backlink quality, ensuring adherence to Google’s best practices and avoiding spammy link sources. • Analyse competitors’ backlink profiles and develop outreach strategies to replicate or surpass their authority signals. • Build and maintain relationships with journalists, bloggers, and media outlets to earn coverage and backlinks. • Position founders and company spokespeople for expert commentary, interviews, and profile features across online media, industry publications, and podcasts. • Track and report on digital PR campaigns, monitoring brand mentions, referral traffic, and earned media links. • Work with developers to maintain website speed, proper indexing, and mobile responsiveness. • Conduct technical audits using Google Search Console, Screaming Frog, or Ahrefs to detect crawl errors and broken links. • Implement schema markup and structured data to enhance SERP visibility and improve click-through rates. • Work closely with the content or marketing team to ensure content aligns with link-building and ranking objectives. • Monitor competitors’ backlinks and content strategies to identify new opportunities. • Skilled in keyword mapping, topic clustering, and aligning content with SEO goals. • Optimise existing and new content for improved organic performance, readability, and conversion. • Collaborate cross-functionally with marketing, design, and web teams to ensure seamless execution of SEO and PR strategies. • Understand how technical, on-page, and off-page SEO interact.

🎯 Requirements

• 3–5 years of experience in SEO, link-building, or digital PR (preferably for SaaS, tech, or marketing-led companies). • Proven track record of securing high-quality backlinks and media placements through outreach and PR campaigns. • Proficiency in SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, and Google Search Console. • Experience using outreach and PR tools (e.g., Pitchbox, BuzzStream, Hunter.io, Muck Rack, HARO). • Strong understanding of link-building metrics (domain authority, referring domains, anchor text distribution, link relevance). • Familiarity with content management systems (e.g., WordPress, Webflow, or similar). • Basic knowledge of Google Analytics, Tag Manager, and structured data markup. • Ability to analyse data and translate it into actionable growth strategies.