Digital Marketing Director

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November 5

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Ohio Chapter, American Academy of Pediatrics (Ohio AAP)

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Education • Healthcare Insurance • Non-profit

Ohio Chapter, American Academy of Pediatrics (Ohio AAP) is dedicated to educating and advocating for the health and well-being of children and adolescents in Ohio. The organization offers resources, training, and advocacy actions aimed at improving pediatric care, promoting vaccination, and addressing key health issues in the community. They also facilitate engagement among healthcare providers and families through various educational programs and initiatives focused on child health.

11 - 50 employees

Founded 1934

📚 Education

⚕️ Healthcare Insurance

🤝 Non-profit

📋 Description

• Serve as digital marketing SME, partner with program leads and marketing colleagues on areas of improvement to digital properties and digital marketing approaches, and lead implementation of initiatives where appropriate. • Serve as internal steward for PM Pediatric Care's digital acquisition funnel, working to improve the digital consumer experience and create a frictionless patient conversion journey. • Understand the data integration between marketing automation platform, marketing attribution system, and EMR/CRM solution, and use this knowledge to enhance our data feedback loop, improve the efficiency and agility of marketing programs, and recommend new ways to achieve our target goals. • Work with creative colleagues to maintain quality and visibility of PM Pediatric Care's digital ads, media, and assets. • Advise team members on best practices for digital marketing and SEO; make recommendations to ensure achievement of goals. • Serve as key operator of Hubspot platform, while also overseeing digital marketing manager in the successful day-to-day operations of the system, ensuring the tool is being used appropriately to achieve volume, engagement, and retention goals. • Recommend new automations and programs to fully leverage the capabilities of our platforms and achieve targets. • Serve as internal patient engagement evangelist, owning the engagement strategy and measurement. • Direct the distribution of e-newsletters, e-promotions, drip/nurture campaigns, and SMS campaigns; including journey creation and management of segmentation and dynamic content when appropriate. • Establish measurable lead generation programs to drive new patient volume. • Foster and maintain relationships with internal and external technology teams, including IT, dev agency, and hosting vendors, to maintain ongoing support, continued website up-time, and ongoing development and enhancements. • Direct and participate in successful/ongoing WordPress maintenance, including WordPress core updates and plugin updates. • Monitor media spend and leverage data tools to maximize the value of PPC campaigns/optimize campaign performance.

🎯 Requirements

• Degree in Marketing, Advertising, Communications, or related field • Minimum 7-10+ years of relevant professional experience • 5-7+ years of Hubspot experience • Excellent understanding of PPC and organic search concepts • Knowledge of basic HTML and CSS for website and email. • Demonstrated skills, knowledge, and experience in digital marketing. • Computer literacy in Microsoft Office suite • Excellent written and verbal communication skills • Strong time management skills and ability to balance independent work with coaching/growing team members

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development opportunities