Growth Lead

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November 12

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OKX

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Crypto • Web 3 • Fintech

OKX is a cryptocurrency exchange offering a comprehensive suite of trading solutions for both retail and institutional investors. The platform facilitates buying, selling, and trading of various cryptocurrencies with low fees, powerful tools like trading bots, and deep liquidity markets. OKX provides services such as quick crypto conversion, a liquid marketplace, and managed trading. It serves institutional traders with an advanced API connectivity, historical market data, and a robust OTC liquidity network. The company aims to ease the crypto trading and buying process, even integrating with Web3 technologies and offering educational resources for new users.

1001 - 5000 employees

Founded 2017

₿ Crypto

🌐 Web 3

💳 Fintech

📋 Description

• Lead the development and execution of innovative, data-driven growth strategies across LATAM. • Manage a multi-channel growth plan, including paid acquisition, PR, SEO/ASO, paid social, content creation, affiliates, and offline activations. • Tailor and localize marketing strategies to resonate with LATAM audiences while maintaining brand consistency. • Collaborate closely with cross-functional teams (product, creative, customer support, and operations) to align initiatives and drive results. • Own the full user lifecycle: acquisition, activation, engagement, retention, and reactivation. • Analyze performance data to optimize campaigns and report on KPIs such as user growth, engagement metrics, and trading volume. • Build partnerships with key community leaders, influencers, and media outlets in the region. • Adapt global strategies for local execution, ensuring cultural relevance and compliance with local regulations. • Serve as a key voice for LATAM users internally, helping to shape product improvements and local initiatives.

🎯 Requirements

• 8+ years of experience in growth, digital marketing, or user acquisition, ideally in crypto, fintech, or tech industries. • Proven track record managing multi-channel campaigns that drive measurable growth. • Strong background in paid acquisition, SEO/ASO, paid social, PR, and content marketing. • Deep understanding of cryptocurrency, blockchain technology, and LATAM user behavior. • Excellent communication skills in Spanish and English (Portuguese is a plus). • Ability to work independently, prioritize effectively, and operate in a fast-paced, remote-friendly environment. • Data-driven mindset with a strong focus on ROI and performance metrics. • Previous experience building and scaling growth initiatives across multiple countries in LATAM is highly preferred.

🏖️ Benefits

• Competitive total compensation package • L&D programs and Education subsidy for employees' growth and development • Various team building programs and company events • More that we love to tell you along the process!