Senior Email Marketing Manager

November 20

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OKX

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Crypto • Web 3 • Fintech

OKX is a cryptocurrency exchange offering a comprehensive suite of trading solutions for both retail and institutional investors. The platform facilitates buying, selling, and trading of various cryptocurrencies with low fees, powerful tools like trading bots, and deep liquidity markets. OKX provides services such as quick crypto conversion, a liquid marketplace, and managed trading. It serves institutional traders with an advanced API connectivity, historical market data, and a robust OTC liquidity network. The company aims to ease the crypto trading and buying process, even integrating with Web3 technologies and offering educational resources for new users.

1001 - 5000 employees

Founded 2017

₿ Crypto

🌐 Web 3

💳 Fintech

📋 Description

• Support and define EEA CRM Strategy: By partnering with local marketing, co-own the local email marketing roadmap—aligned with global lifecycle goals and localized for market dynamics, regulatory considerations, and user behavior. • Global Campaign Execution & Strategy: Play a central role in planning, developing, and executing high-impact global email campaigns across OKX’s GTM' and lifecycle journey—from onboarding to retention and reactivation. Own execution end-to-end, partnering with product marketing, local market teams, and global lifecycle stakeholders to develop integrated CRM strategies for launches, promotions, and customer journeys. • Lifecycle Innovation: Drive personalization, segmentation, and behavioral targeting across campaigns. Use data to build smarter automations and improve LTV across regions. • Hands-On Execution: Roll up your sleeves and build campaigns in our CRM platforms. Own content, audience setup, QA, and delivery. Speed and precision are essential. • Content & Creative Direction: Lead storytelling for your campaigns—ensuring copy, visuals, and CTAs are clear, brand-aligned, and optimized for performance. Leverage AI and collaborate with creative teams when needed. • Performance Analysis & Optimization: Use campaign reporting, testing, and continuous improvement. Develop KPIs, implement robust A/B testing strategies, and use insights to inform future campaigns. • Cross-Functional Collaboration: Act as a strategic CRM partner to global and regional teams—ensuring alignment across product, brand, analytics, and customer experience. • Raise the Creative Bar: Work closely with design and brand teams to ensure our email creative is best-in-class, both locally and globally. • Champion Culture: Bring a proactive, collaborative, and growth-minded energy to the CRM team. Lead by example.

🎯 Requirements

• Minimum of 10-15 years experience in Email Marketing, CRM, Engagement Marketing or other related roles, with 5-10 years in a leadership capacity. • Strong leadership skills with experience leading cross-functional initiatives and people leadership skill • Experience in crypto, with a background in trading. • Experience with exchanges. Strong knowledge of CeFi & DeFi • Experience with creative storytelling with the ability to develop compelling email • In depth experience in one or more of the following: 1) Marketing Automation Implementation, 2) AI adoption/transformation, 3) Data analytics ownership • A strong collaborator. Can work closely with teams across the organization

🏖️ Benefits

• Market competitive total compensation package • Comprehensive insurance package • Accrued PTO policy, company paid holidays • Paid Parental Leave • Employee Referral Bonus Program paid in BTC • Company Donation Match • More surprises when you join!