OLI
Beauty • Wellness • B2C
OLI is a Michigan-based medical aesthetics company that delivers in-home, concierge cosmetic treatments performed by board-certified Physician Assistants, Nurse Practitioners, and physicians. They provide neuromodulator injections (Botox, Jeuveau), microneedling, chemical peels, wellness shots, membership and group/event services, and online booking — emphasizing convenience, personalized treatment plans, and high patient satisfaction across major cities in Michigan.
501 - 1000 employees
Founded 1961
💄 Beauty
🧘 Wellness
👥 B2C
Head of Marketing
Job not on LinkedIn
November 5
OLI
Beauty • Wellness • B2C
OLI is a Michigan-based medical aesthetics company that delivers in-home, concierge cosmetic treatments performed by board-certified Physician Assistants, Nurse Practitioners, and physicians. They provide neuromodulator injections (Botox, Jeuveau), microneedling, chemical peels, wellness shots, membership and group/event services, and online booking — emphasizing convenience, personalized treatment plans, and high patient satisfaction across major cities in Michigan.
501 - 1000 employees
Founded 1961
💄 Beauty
🧘 Wellness
👥 B2C
📋 Description
• Lead performance marketing: design and execute growth campaigns across Meta, Google, and other channels to drive new patient bookings • Own the funnel: optimize ad performance, landing pages, and conversion paths to maximize ROI and reduce cost per acquisition • Build the marketing engine: develop the systems, dashboards, and playbooks that turn insights into repeatable growth • Test and iterate: identify new audiences, creative angles, and partnership opportunities to keep Oli top of mind in every market we enter • Collaborate cross functionally: work directly with leadership, operations, and creative to align brand, performance, and patient experience • Report and refine: analyze campaign data, patient acquisition trends, and performance metrics to inform strategic decisions
🎯 Requirements
• 5+ years of experience in performance marketing, preferably within D2C, healthcare, aesthetics, or multi location service businesses • Proven track record managing Meta and Google Ads with six figure budgets and measurable acquisition results • Deep understanding of analytics, attribution, and conversion tracking • Experience building and optimizing high ROI funnels from ad creative through lead nurturing • A balance of creative intuition and analytical precision • Leadership ability to build and manage small teams or agency partners
🏖️ Benefits
• Competitive salary • Opportunity for advancement • Stock options plan
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