Product Marketing Manager, Lending

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September 22

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ONE

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Fintech

ONE is a financial technology company that focuses on providing innovative banking services through a mobile application. Although not a traditional bank, ONE offers various banking services in partnership with Coastal Community Bank. The company's offerings include cash back rewards, credit building tools, early direct deposit options, and high-yield savings accounts. ONE also features a digital wallet for shopping benefits, especially at Walmart. With an emphasis on user-friendly online banking, ONE aims to help customers take control of their credit, manage their finances, and earn rewards without the typical fees associated with traditional banks.

201 - 500 employees

💳 Fintech

📋 Description

• Lead go-to-market strategy and execution for new lending and BNPL features, from positioning through launch • Develop and scale lifecycle and transactional messaging (email, push, in-app, SMS) to drive adoption, engagement, and repayment success • Define customer segmentation, personalization, and targeting strategies to improve conversion and repayment outcomes • Collaborate with design and product to translate lending fundamentals, ensure customer experiences balance compliance, transparency, and ease of use • Drive education, onboarding and engagement programs to ensure consistent communication that builds trust and drives usage • Identify, enhance and extend lifecycle programs beyond acquisition to strengthen repayment, reengagement and retention • Monitor and analyze performance of lifecycle programs, gather feedback, identify gaps and implement improvements • Be the voice of the customer internally—deeply understand pain points, motivations, and behaviors to guide messaging and positioning

🎯 Requirements

• 5-8 years of experience in product marketing, lifecycle marketing, or related fields (fintech or consumer tech preferred) • Strong background in customer lifecycle management and experimentation (A/B testing, multivariate testing, cohort analysis) • Experience working closely with Product, Engineering, Legal and Compliance • Exceptional written communication skills with the ability to distill complex financial concepts into simple, compelling messages • Analytical mindset; comfortable using data and reporting tools (e.g., Amplitude, Tableau, Databricks) to measure and optimize campaigns • Self-starter with strong cross-functional collaboration skills, able to thrive in fast-paced, ambiguous environments • Passion for financial inclusion and creating customer-first lending experiences • Application form requires authorization to work lawfully in the United States and asks about need for sponsorship

🏖️ Benefits

• Competitive base salary • Stock options / Offers Equity • Health benefits from Day 1 • 401(k) plan with company match • Remote-friendly (US) • Flexible time off (FTO) • Opportunities for growth • A high-growth, mission-driven, inclusive culture where your work has real impact