Senior Marketing Operations Specialist

November 1

Apply Now

Receive Emails with Similar Jobs

OutSystems

WebsiteLinkedInAll Job Openings

Enterprise • Productivity • SaaS

OutSystems is a software company that provides a low-code application development platform. It allows organizations to develop, deploy, and manage enterprise-grade applications with minimal coding effort. By simplifying the process of application development, OutSystems helps businesses accelerate their digital transformation and improve productivity.

1001 - 5000 employees

Founded 2001

🏢 Enterprise

⚡ Productivity

☁️ SaaS

📋 Description

• Maintain the marketing automation platform (Marketo) and related integrations and data sources (Salesforce, Zoom, CVENT, On24, etc.) • Maintain Marketo configurations to support complex marketing workflows within lead scoring (lifecycle, consent management, data management, etc.) • Lead integration projects considering, API call, & sync strategy for Marketo and all marketing technologies to maintain processing efficiencies • Use data-driven insights and experience to recommend optimizations to Marketo configurations • Continually recommend campaign process optimization projects with feedback and first-hand experience • Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization • Understand data orchestration and reporting and how campaign operations and set up feed into performance management for the company • Report system gaps and help diagnose system bugs, suggest solutions and implement updates to technical setup • Collaborate with marketing teams to execute campaigns within SLAs, ensuring proper setup, tracking, and measurement of KPIs • Build relationships and collaboration between marketing, sales, and other relevant departments to ensure a foundational partnership with all teams • Work cross-functionally to determine new processes and needs of cross-functional teams, mainly Marketing and Sales and lead handoff to provide solutions and optimizations

🎯 Requirements

• 5-8 years of experience in B2B Marketing Operations • Marketo Certified Expert • 3+ years experience as a Marketo administrator • knowledge in building and deploying Marketo campaigns that leverage various capabilities such as lead scoring, lead nurturing, dynamic content, and analytics • A working knowledge of data retention practices and privacy laws, including CASL, GDPR and CCPA a plus. • Experience implementing UTM tracking and tagging requirements to support analytics and reporting activities across all digital channels • Extremely detail oriented, self-starter who can multi-task well in a fast-paced, growth driven environment. • Strong organizational skills, attention to detail and flexibility to multi-task across projects with varying deadlines.

🏖️ Benefits

• Real career opportunities. • Work colleagues that are as smart, hard-working, and driven as you. • A company that is always growing, changing, and innovating.