Sr. Director, Go-to-Market Plays

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August 6

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OutSystems

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Enterprise • Productivity • SaaS

OutSystems is a software company that provides a low-code application development platform. It allows organizations to develop, deploy, and manage enterprise-grade applications with minimal coding effort. By simplifying the process of application development, OutSystems helps businesses accelerate their digital transformation and improve productivity.

1001 - 5000 employees

Founded 2001

🏢 Enterprise

⚡ Productivity

☁️ SaaS

📋 Description

• Define and prioritize GTM plays tied to high-value use cases for custom agents and applications that align with OutSystems’ strengths and customer needs. • Develop playbooks, messaging frameworks, competitive positioning, and sales enablement assets tailored to each play. • Messaging frameworks should include outcome based stories for both technical and business buyers. • Define the key personas who are relevant to each use case, drive persona-specific messaging, and work with Marketing Operations to ensure we have a strategy to acquire and reach these personas. • Partner closely with Product Marketing (platform), Product, and Sales to ensure plays are differentiated, aligned to roadmap, and executable in the field. • Ensure that use case specific messaging strikes the right balance of conveying use case specificity while staying consistent with core platform messages. • Work with Sales Leaders, Sales Enablement and Professional Services to launch, train, and reinforce GTM plays globally. • Collaborate with Demand Generation and Campaigns teams to develop campaign briefs and content strategies that activate each play in the market. • Continuously analyze performance of plays across funnel stages, using insights to optimize messaging, segmentation, and sales materials. • Champion a test-and-learn mindset , piloting plays with select regions or segments before broader rollout.

🎯 Requirements

• 12+ years of experience in product marketing, sales strategy, or go-to-market consulting roles in B2B SaaS/tech, ideally in platforms, app dev, AI, or enterprise tech. • Proven ability to build and operationalize high-impact GTM motions focused on specific customer use cases or solutions. • Strong understanding of enterprise buying groups, value selling, and sales enablement. • Strategic thinker with exceptional storytelling skills — able to translate technical capabilities into business value for both CIO and LOB audiences. • Strong working knowledge of B2B demand generation strategies and how to reach target buyers and progress them through the sales funnel. • Comfortable navigating matrixed organizations and building alignment across Product, Marketing, and Sales. • Experience working with or selling to developers, architects, or technical decision-makers is a plus. • Previous experience working in or alongside low-code, app dev, or AI platform businesses is highly desirable.

🏖️ Benefits

• A company that is always growing, changing, and innovating. • Real career opportunities. • Work colleagues that are as smart, hard-working, and driven as you.