Senior Product Marketing Manager

🕒 3 days ago

🇺🇸 United States – Remote

💵 $150k - $165k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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YONDR

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

💼 Consulting

🏥 Healthcare

🏨 Hospitality

Consulting • Healthcare • Hospitality

YONDR is a company dedicated to creating phone-free spaces worldwide, allowing for genuine connection, focus, and creativity to flourish without the distraction of technology. They collaborate with educators, artists, organizations, and individuals, providing solutions like the Yondr Pouch and the Yondr Home Tray, which are used in various settings, including schools, concerts, comedy events, and workplaces. YONDR aims to foster environments where people can be more present, productive, and intentional with their device usage.

📋 Description

• Own the company's overarching messaging framework and value proposition across products and services • Build and maintain the voice-of-customer program and translate insights into messaging, positioning, and product recommendations • Review and approve product messaging • Craft the core narrative and value proposition for Yondr's Education segment • Direct market and competitive intelligence efforts and track competitors and market trends • Synthesize research into strategic recommendations for senior leadership • Identify market opportunities and risks and advise on positioning and portfolio strategy • Support Yondr's distributed sales team with competitive updates, objection-handling guidance, and messaging • Build sales enablement tools, including presentations, competitive battle cards, and training materials • Partner with Sales leadership to identify enablement gaps and deliver training • Lead, coach, and mentor product marketing team members • Partner with Sales, Marketing, and Product leadership on go-to-market planning • Represent product marketing in cross-functional planning and executive strategy discussions • Establish best practices, processes, and standards for product marketing • Contribute to go-to-market strategy for product and service launches • Support launch roadmap and prioritization with Product Management, Sales, and executive stakeholders • Define launch success metrics and report performance to leadership

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA a plus • 8-12 years of experience in product marketing or product management, including experience leading or managing others • Experience within K-12, Higher Education, or related Education markets • Proven track record leading go-to-market strategy and product launches at scale • Demonstrated experience managing and developing direct reports • Exceptional writing and storytelling skills, with the ability to shape company-wide messaging • Strong executive presence, with experience presenting strategy and recommendations to senior leadership • Advanced market research and competitive analysis skills • Strong cross-functional leadership and stakeholder management skills • Excellent project management, prioritization, and organizational abilities • Must not require employment visa sponsorship now or in the future

🏖️ Benefits

• 100% paid medical coverage plan option for employees and access to 15+ plan types, including PPO, HMO and HDHP • Dental and vision and ancillary benefits such as short-term disability, long-term disability and life insurance • Generous PTO for rest and recharge throughout the year • 12 weeks of paid parental leave • 1 week paid holiday break at the end of December, for a company-wide closure • 11 additional nationally recognized holidays • 401(k) offering • Tech tool preference, including choice of PC or Mac • Hybrid employees receive catered lunch twice a week