Senior Copywriter

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September 26

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Owlet Baby Care

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Healthcare Insurance • Wellness • eCommerce

Owlet Baby Care is a company dedicated to improving the well-being and peace of mind of parents through innovative medical-grade monitoring solutions for infants. They offer products such as the Dream Sock and Owlet Cam, designed to provide real-time tracking of a baby's health indicators, including heart rate and oxygen levels. These products are aimed at reducing parental anxiety and improving sleep quality by ensuring parents are always aware of their baby's health status. Owlet's technology is FDA-cleared, highlighting its commitment to medical-grade accuracy and safety.

51 - 200 employees

Founded 2013

⚕️ Healthcare Insurance

🧘 Wellness

🛍️ eCommerce

📋 Description

• Lead storytelling through copy, turning product features, parent insights, and brand values into narratives that inspire action and connection in partnership with design • Write with empathy and imagination, grounding copy in parents’ lived experiences and making them feel understood, supported, and empowered • Create stories that scale: from headlines to microcopy and campaign messaging • Drive storytelling across larger brand campaigns, ensuring consistent, emotionally resonant messaging • Infuse storytelling into promotional campaigns to connect parents with value beyond discounts • Balance rational clarity (what it does, why it matters) with emotional resonance (how it feels, why parents can trust us) • Partner with design to identify moments in the parent journey that need extra love and add delight through human, warm, and reassuring copy • Craft copy that helps parents feel guided and cared for so Owlet comes across as a partner in their journey • Define and evolve Owlet’s voice, tone, and messaging framework to reflect clarity, empathy, and emotional resonance • Create and manage product foundational copy documents to ensure consistency across website, social, email, in-app copy, and retail packaging • Translate product features into clear, meaningful benefits that resonate with parents • Elevate UX copy from technical to intuitive and guided, ensuring key messages aren’t missed • Build scalable frameworks and guidelines for cohesive messaging across teams and channels • Leverage AI and other tools thoughtfully to create systematic foundations for messaging while maintaining a human voice • Act as a bridge between Brand Design, Marketing, Product Design, and other partners to create a unified parent experience

🎯 Requirements

• 5+ years of experience in copywriting for consumer brands, ideally spanning both marketing and product UX copy • A portfolio that showcases emotionally resonant storytelling across channels such as digital, product, campaigns, and social • Strong understanding of UX principles and experience writing for digital product experiences • A collaborative mindset, comfortable working closely with design, marketing, and product teams • Ability to manage and synthesize feedback across teams, balancing multiple perspectives while protecting clarity, consistency, and voice • Systems thinker who can balance big-picture frameworks with hands-on writing • Excellent communication skills and a passion for helping parents feel informed, guided, and supported

🏖️ Benefits

• Multiple medical plan options (PPO and High-Deductible with HSA) • Dental, vision, life, and disability coverage • Mental health support, EAP access, and fitness incentives • Competitive 401(k) plan with company match • Employee stock purchase program • Potential equity grants • Generous flexible PTO policy, including Flex Fridays • Paid parental leave (up to 14 weeks) • Remote/hybrid work options