VP, Marketing

🕒 April 16

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Packetlabs

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

🔒 Cybersecurity

🤝 B2B

Cybersecurity • B2B

Packetlabs is a CREST-accredited, SOC 2 Type II attested cybersecurity firm specializing in impact-first penetration testing and red teaming. They provide comprehensive on-premise, cloud, application, API, mobile, OT, and AI/LLM penetration testing, as well as social engineering, purple teaming, and cyber maturity assessments, focusing on actionable findings with zero false positives and no outsourcing. Packetlabs serves enterprise clients across industries such as retail, finance, healthcare, and telecom, emphasizing North American data residency and OSCP-certified staff.

📋 Description

• Translate business goals into high-growth GTM strategies • Refine market positioning for credible, high-impact differentiation • Elevate technical messaging to reflect our quality and rigor over generic jargon • Leverage market gaps to expand brand relevance and market share • Align marketing with executive leadership to drive growth, reputation, and expansion • Scale demand-gen for a consistent, qualified pipeline • Direct multi-channel campaigns across all organic, paid, and social platforms (with notable emphasis on SEO/AEO) • Drive ABM with Sales to accelerate revenue and effectiveness • Align marketing with BD through clear ROI and conversion visibility • Position Packetlabs as the authority in advanced penetration testing • Ensure brand consistency across all forms of messaging, design, and digital touchpoints • Cultivate industry and media partnerships to amplify reputation and visibility • Scale brand awareness while deepening trust and commercial relevance • Uphold technical integrity throughout all brand growth initiatives • Lead a high-performing team grounded in accountability, collaboration, and excellence • Execute as a player-coach; set the standard by example and via ongoing coaching • Define ownership and best-practice rhythms for bottleneck-free execution of strategy • Build scalable foundations through optimized structures, tools, and workflows • Foster a culture where good ideas win, weak work is improved quickly, and performance is measured honestly • Partner with Sales to directly drive pipeline creation and revenue growth • Partner with R&D to launch new, well-positioned solutions • Ensure marketing is not operating in isolation by building tight feedback loops between market response, sales insight, and service evolution. • Manage the marketing budget to ensure resources are allocated based on strategic priorities and measurable business value • Establish clear metrics to track campaign impact and marketing contribution • Leverage data to scale high-performing initiatives and cut underperformers • Drive disciplined experimentation over random activity or trend-following

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree or MBA preferred • 10+ years in marketing, with meaningful senior leadership experience owning strategy, team performance, and revenue contribution • Strong understanding of the cybersecurity market, customer needs, and competitive landscape • Proven track record of building and executing marketing strategies that drive measurable pipeline, revenue growth, and market position • Strong leadership capability, with the ability to coach, develop, and elevate a high-performing team • Strong analytical and commercial judgment, with experience measuring and optimizing marketing performance • Excellent communication and interpersonal skills, with the ability to influence across functions and levels of the organization • Deep understanding of digital marketing tools and platforms, including: CRMs (Hubspot), marketing automation, analytics, SEO (AEO), and paid media platforms such as Google, LinkedIn, Bing, Facebook, and Reddit • Willingness to travel, as needed, to represent Packetlabs at events, and with partners or clients.

🏖️ Benefits

• Competitive compensation + pay-for-performance incentives • Work-from-home flexibility anywhere in Canada • Meaningful opportunities for growth and development, including paid training and certifications • Employer-paid benefits for you and your family + GRSP matching • Generous vacation and personal days