Field Marketing Lead

November 26

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Paddle

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SaaS • Fintech • B2B

Paddle is a comprehensive merchant of record and payment solution specifically designed for SaaS businesses. It provides a complete suite of products and services including billing, subscription management, pricing strategies, tax compliance, fraud protection, and more. Paddle helps software companies manage payments, streamline billing, and enhance customer retention with tools like ProfitWell Metrics and Price Intelligently. By handling sales taxes, fraud liability, and all aspects of the billing process, Paddle enables SaaS businesses to focus on growth without worrying about the complexities of global compliance.

201 - 500 employees

☁️ SaaS

💳 Fintech

🤝 B2B

💰 Debt Financing on 2022-05

📋 Description

• Develop and execute a global events plan aligned to pipeline goals, sales priorities and regional go-to-market campaigns and strategies. • Partner with the Revenue Marketing campaigns team to ensure events are fully integrated into broader campaign and demand programs, maximising their commercial impact. • Lead end-to-end event planning from proposal, briefing, budget and logistics to pre- and post-event nurture, promotion and impact measurement. • Establish scalable processes for event planning, execution, and reporting, ensuring clarity, accountability, and repeatability across the function. • Work closely with Sales and Partnerships to identify the events, audiences, geos and formats that will drive qualified conversations and deals. • Enable senior leaders and execs on strategic events and speaking opportunities. • Define success metrics, track event ROI and pipeline contribution and continuously refine our event approach based on data and feedback. • Act as craft lead and manager to one direct report.

🎯 Requirements

• 5+ years of B2B events or field marketing experience in the tech industry (SaaS preferred) • Proven experience designing and executing events that drive measurable pipeline and revenue impact • Strong cross-functional collaboration and stakeholder management skills — especially with Sales and executive teams • A deep understanding of event strategy, planning and logistics management • Strong project management and a process orientation, with a track record of running events efficiently and at scale • A proactive, commercially minded approach, always thinking about how events contribute to GTM success • Willingness to travel internationally for key events and team collaboration

🏖️ Benefits

• attractive salaries • stock options • retirement plans • private healthcare • well-being initiatives • unlimited holidays • enhanced parental leave • investment in learning