Retention Marketing Manager

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November 19

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Paired

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B2B • Recruitment • HR Tech

Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.

2 - 10 employees

🤝 B2B

🎯 Recruiter

👥 HR Tech

📋 Description

• Develop campaign briefs and concepts that ladder up to brand storytelling, product moments, new flavor launches, and promotional strategy. • Build narratives that connect customer insights, seasonality, and business priorities into compelling cross-channel retention campaigns. • Collaborate with Creative to guide messaging, tone, and visual direction for email and SMS. • Code, build, QA, and launch email/SMS campaigns with high accuracy and a strong eye for detail. • Maintain and optimize automated flows (welcome, post-purchase, churn-prevention, win-back, subscription, etc.). • Maintain list health best practices, deliverability, and subscriber file growth. • Build and maintain advanced segmentation and cohorts based on behavior, lifecycle stage, cancellation reasons, engagement level, and purchase patterns. • Design, run, and analyze A/B and multivariate tests — messaging, timing, incentives, creative, discounting, and segmentation — and turn learnings into clear recommendations. • Partner with Product/Data to integrate new behavioral triggers and personalization points. • Own retention reporting across email, SMS, and lifecycle flows — including conversion, repeat purchase rate, churn, unsubscribe rate, active subscriber base, and LTV impact. • Track list growth and list health, reporting on trends, drivers, and opportunities. • Track A/B test results and communicate results and recommendations. • Identify and implement optimizations to subscription save/skip logic, win-back strategies, cancellation reasons, and triggered communications. • Use customer feedback and behavioral data to improve the experience for new, active, and at-risk users. • Collaborate cross-functionally to ensure retention strategies support product launches, channel priorities, and brand moments.

🎯 Requirements

• 3–7 years of CRM/Retention experience at a high-growth DTC brand (CPG, wellness, beverage, or lifestyle preferred). • Strong experience crafting campaign briefs and translating brand direction into CRM storytelling. • Deep understanding of lifecycle marketing, segmentation, and customer journeys from onboarding through churn. • Hands-on experience with Klaviyo, Attentive, Postscript, Figma, Clickup, Junip, Rise.ai, Bazaarvoice (including campaign coding/building). • Proficiency pulling analytics from Shopify, Google Analytics, Tableau, or other BI tools. • Comfort building and analyzing A/B tests. • Ability to balance creativity and data — turning insights into concepts, experiments, and program improvements. • Strong communication and project management skills; comfortable working with Creative and Data partners. • Experience with subscription programs (Skio/Recharge) and subscription-specific retention strategies. • Knowledge of loyalty programs, triggered lifecycle flows, personalization, and best practices for scaling retention programs. • Thrives in a fast-paced environment and enjoys testing, learning, and optimizing continuously. • Excellent communication and cross-functional collaboration skills; able to partner with Creative, Product, Data, and Ops with clarity and a solution-oriented mindset. • Positive, proactive attitude with a willingness to jump in, problem-solve, and support teammates. • Strong ownership mentality — reliable, accountable, and able to manage multiple projects with calm and confidence in a fast-moving environment.

🏖️ Benefits

• Full-time • Competitive Salary in USD • Work From Anywhere