Creative Strategist

🕒 July 27

🌵 Arizona, California, +17 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🦀 Maryland – Remote 🏰 Missouri – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $61k - $86k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

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Paleovalley

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🍽️ Food & Beverage

🛍️ eCommerce

👥 B2C

Food & Beverage • eCommerce • B2C

Paleovalley is an online retailer and brand that sells paleo-focused food products and dietary supplements. The company offers grass-fed and pasture-raised meat snack sticks (beef, venison, chicken, pork), protein powders (bone broth, whey), superfood bars, organic greens, functional supplements (omega-3, organ complexes, turmeric, electrolytes, apple cider vinegar), and pantry items like beef tallow and extra virgin olive oil. Their site emphasizes natural, pasture- or grass-fed sourcing, runs promotions (sales, free shipping thresholds), and operates a direct-to-consumer e-commerce storefront.

📋 Description

• Develop a high-volume pipeline of performance-driven creative concepts across hooks, messaging, angles, and formats to fuel continuous testing and growth. • Think in full funnels, not just ads. Every concept maps to a landing page and checkout flow. Not "here's a great ad," but "here's the ad, here's where it lands, here's how it converts." • Write clear, strategic creative briefs that provide editors with compelling scripts, hook variations, visual guidance/references, and platform-specific requirements across Meta and Youtube. This is where most of the work lives. • Submit landing page briefs to the tech team when a funnel doesn't exist for a concept • Write creator briefs that turn strategy into clear, conversational direction with talking points that feel natural to say on camera, not ad copy read off a script. • Analyze creative and funnel performance to identify winning patterns, detect creative fatigue, and uncover opportunities for optimization and iteration. • Iterate on winning ads with new hooks, formats, and messaging that extend their lifecycle and squeeze more out of what's already working. • Run your own market research (Foreplay, Meta Ad Library, competitor funnels) and bring creative and funnel ideas forward without being prompted. • Partner closely with the Wild Pastures media buyer to align creative, funnel, and scaling priorities. • Partner with the Creative Manager and Creative Operations team to align strategy, production priorities, and execution.

🎯 Requirements

• 3–6 years of experience in creative strategy, performance marketing, or direct response marketing. • Proven experience developing or influencing high-performing paid social ad creative. • Experience thinking in full funnels, not just ad creative. You understand how landing pages and checkout flows affect conversion. • Comfortable operating independently and driving your own research with limited day-to-day direction. • Strong understanding of paid social advertising platforms, including Meta and YouTube. • Experience applying creative testing frameworks to optimize campaign performance. • Working knowledge of direct response marketing principles. • Experience analyzing marketing performance data and translating insights into actionable creative and funnel direction. • Strong written and verbal communication skills with the ability to write clear briefs and collaborate effectively across teams.

🏖️ Benefits

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost • Generous Paid time off to support balance and rest • Paid sick time for when you need it • Six (6) paid holidays each year • Paid parental leave for growing families • 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance • 401(k) with up to a 4% company match after one year of service • Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others