Customer Marketing Manager - General Market

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June 17

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Palm Bay International

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eCommerce • Retail • B2B

Palm Bay International is a leading importer and distributor of fine wines, spirits, and craft beverages. The company is dedicated to sourcing high-quality products from around the world to provide a diverse selection for its customers. With a strong focus on customer service and industry expertise, Palm Bay International partners with a variety of renowned brands to enhance its offerings in the beverage market.

201 - 500 employees

Founded 1977

🛍️ eCommerce

🛒 Retail

🤝 B2B

📋 Description

• Partner with sales leadership to identify, develop, and execute trade marketing solutions including programs and selling material. • Focus on top markets including state / regional chains, ensuring alignment with Palm Bay’s overarching brand strategies and commercial goals. • Serve as a strategic link between sales leadership and brand excellence team, ensuring toolkits, sales material, and activation guidelines are execution-ready while aligned with national marketing strategies, brand standards, and sales/distributor needs. • Develop and execute compelling insight driven trade marketing programs that align with brand and customer strategies, delivering strong consumer engagement and high ROI. • Identify and activate custom promotional material and brand activations that engage consumers, measuring effectiveness through sales data and customer feedback. • Customer facing selling role developing customized, powerful sales material and presentations, serving as the subject matter expert of Palm Bay brands and marketing programs for state / regional chains. • Consulted internally on national program development and innovation to ensure successful commercial execution. • Partner with Business Intelligence to provide general market and distributor sales teams with the tools and resources to drive the business. • Conduct ongoing category and channel analysis across the omni-channel landscape to identify trends and opportunities for increasing market share. • Measure and evaluate trade programming initiatives to inform program optimizations and spend efficiency.

🎯 Requirements

• Bachelor’s Degree required • 5+ years of experience in sales or commercial marketing • Beverage Alcohol experience including understanding of the different channel dynamics • Ability to develop strong cross-functional relationships, while navigating and resolving interdepartmental challenges • Experience with syndicated data analysis and budget management • Adept at managing multiple priorities and projects in a fast-paced environment • Enjoys working collaboratively, yet comfortable operating in ambiguity • Creative, strategic thinker with ability to translate data into actionable insights • Skilled presenter • Self-motivated with a sense of urgency • Anticipated travel up to 25%