GTM Enablement Specialist

🕒 June 29

🇺🇸 United States – Remote

💵 $78.3k - $115.2k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎁 Product Marketing

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Panorama Education

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

📚 Education

☁️ SaaS

🤖 Artificial Intelligence

💰 $60M Series C - Panorama Education on 2021-09

Education • SaaS • Artificial Intelligence

Panorama Education is an education technology company that provides an AI-powered SaaS platform for K–12 school districts to collect surveys, manage Multi-Tiered System of Supports (MTSS), track behavior and attendance, and personalize instruction and interventions. Its offerings—like Panorama Solara, Student Success (MTSS), and Surveys & Engagement—combine data analytics, secure district-managed AI, and professional development to help educators identify needs, plan targeted actions, and measure student outcomes while maintaining privacy and compliance.

📋 Description

• Serve as the primary administrator for Highspot, managing content organization, versioning, and governance. • Ensure the platform is the "Source of Truth" for all market-facing collateral. • Organize and maintain all GTM assets—decks, case studies, talk tracks, one-pagers, and competitive positioning. • Track content usage and engagement metrics to identify gaps and opportunities. • Drive awareness of key GTM assets and initiatives across the sales and customer success teams. • Create communications and tools that highlight new resources and best practices. • Track which assets are being used and which are gathering dust. • Partner with field leaders to understand why certain assets aren't resonating and surface feedback for improvement. • Support the delivery of base-level GTM onboarding for new hires, ensuring they understand Panorama's platform story, competitive positioning, and key talking points. • Help build and facilitate GTM Academy sessions and training programs. • Maintain onboarding materials and documentation. • Respond to field requests for customized assets, competitive positioning, or messaging support. • Participate in sales calls and customer conversations to understand real-world selling challenges and objections. • Surface market trends and field insights to inform GTM strategy and asset priorities.

🎯 Requirements

• 2–4 years of experience in Sales Enablement, GTM Operations, Marketing Operations, or related SaaS roles (K-12 experience is a plus, not required) • Strong understanding of the sales process and buyer journey • Experience with sales enablement platforms (Seismic, Highspot, Salesforce, or similar)—or strong ability to quickly learn new platforms • Experience with AI execution • Experience developing or delivering training, onboarding, or workshop content • Excellent organizational and project management skills • Strong written and verbal communication skills • Ability to work collaboratively across multiple teams and manage competing priorities • Demonstrated ability to gather feedback, communicate findings, and drive action

🏖️ Benefits

• 401K with an employer match • Health, dental, vision, life insurance, and short-term and long-term disability coverage. • Flexible spending account for health care and dependent care • Wellness Reimbursement • Work from Home Reimbursement • Flexible vacation policy • Parental leave program • Company Issued Laptop