Demand Generation, Digital Marketing Lead

Job not on LinkedIn

November 25

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Passport

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SaaS • Fintech • Government

Passport is a software company that provides a cloud-based curb and parking management platform for cities, municipalities, and private operators. Its products include mobile pay parking apps, digital permitting, citation issuance and adjudication, license plate recognition and photo enforcement, and specialized payments processing to centralize parking revenue and automate enforcement workflows. Passport's platform combines SaaS-based parking management, payments, and analytics to help governments and operators increase compliance, streamline operations, and recover revenue.

201 - 500 employees

Founded 2010

☁️ SaaS

💳 Fintech

🏛️ Government

📋 Description

• Develop and own Passport’s demand generation strategy to drive awareness, engagement, and high-quality leads from mid-market and Enterprise brands. • Develop and implement strategic ABM programs tailored for million-dollar+ deals, 1:few and 1:many included. • Partner with SDRs, Sales, and RevOps to align on account targeting, lead hand-off, and pipeline impact. • Stand up lifecycle programs for prospects and customers—including winback and re-engagement campaigns, loyalty and referral initiatives, reviews, QBRs and NPS programs—designed to increase conversion, retention, and advocacy. • Create and optimize campaign landing pages in HubSpot, WordPress, or no-code platforms like Lovable to capture and convert leads effectively. • Plan, launch, and optimize integrated digital campaigns across paid search, social, and programmatic channels. • Set up and manage campaigns in HubSpot, Google Ads, LinkedIn Ads, Meta and webinar platforms. • Create, test, and manage HubSpot email nurtures, one-off sends, and automation workflows that convert leads and grow customer relationships. • Get creative with CTAs—experimenting with messaging, offers, and form strategies through A/B testing to drive stronger engagement and conversion. • Ensure campaigns are tracked properly with UTMs, tags, and integrated reporting. • Optimize and continuously iterate our monthly newsletter and keep our database growing, driving more engagement among existing customers and prospects. • Build dashboards and reports across Google Sheets, HubSpot, Salesforce, and/or GA4 to measure performance against goals. • Present findings in a clear, written format tailored to various audiences such as senior leadership, sales, and marketing etc., providing actionable insights into performance, areas for improvement, and ROI/ROAS optimization. • Design and leverage lead scoring frameworks and attribution models to better qualify opportunities, improve sales alignment, and ensure smarter tracking and actioning of campaign impact. • Continuously test new approaches, creative, and audience strategies to maximize efficiency. • Work closely with Product Marketing, Content, and Sales to deliver integrated campaigns. • Support website conversion optimization projects in collaboration with the Content, RevOps and website teams. • Coordinate with third-party vendors—such as website agencies, digital ad partners, and platform reps (e.g., LinkedIn, Google)—to maximize campaign performance and ensure smooth execution. • Regularly share results and learnings with the Marketing team and leadership in weekly or bi-weekly meetings.

🎯 Requirements

• 10+ years of experience in demand generation, digital marketing, or growth marketing, ideally in B2B SaaS or ecommerce tech. • Proven track record of driving mid-market and Enterprise pipeline growth through ABM and digital campaigns. • Hands-on expertise with HubSpot (email, workflows, reporting), LinkedIn Ads, Google Ads, GA4, Salesforce, and other platforms like 6sense. • Strong grasp of campaign tracking and analytics (UTMs, tags, dashboards). • Fluent English with excellent written and oral communication skills. • Ad copywriting isn’t required, but is a strong bonus—especially in a lean team environment where quick, compelling creative can make an impact. • Experience making the most of modest budgets—prioritizing efficiency and ROI/ROAS. • Analytical mindset with the ability to translate data into clear insights and next steps. • Excellent project management skills with the ability to juggle multiple campaigns at once. • Highly organized and dependable, with strong multitasking skills and the ability to manage deadlines while maintaining consistent, reliable performance and attendance. • Collaborative communicator who thrives working cross-functionally and remotely. • A proactive, scrappy mindset—ready to both strategize and execute.

🏖️ Benefits

• Competitive cash and equity packages • 100% remote work environment #LI-Remote • Paid Time Off • 8 weeks Paid Parental Leave • Monthly team get-togethers - bring on the Zoom comedians, pop-a-shot contests, and sip ’n paints! • Quarterly virtual team gatherings and biannual team offsites • Annual Work Smart Fund to support your professional growth & working environment • Teammates around the world in 20+ different countries!