Director, Lifecycle Marketing

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November 8

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PatientNow

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Healthcare Insurance • SaaS • Wellness

PatientNow is a comprehensive software solution designed specifically for the aesthetics and wellness industry, including med spas, plastic surgery, dermatology, and weight loss practices. It offers an all-in-one platform that integrates electronic medical records (EMR), practice management, patient engagement tools, payments, and digital marketing services to streamline operations and enhance patient care. By utilizing AI and automated marketing strategies, PatientNow helps practices attract and retain patients while boosting efficiency and revenue. The platform also features tools for before and after photography, flexible financing options, and seamless integration with medical practice systems, making it a vital tool for modernizing and managing aesthetic practices effectively.

201 - 500 employees

⚕️ Healthcare Insurance

☁️ SaaS

🧘 Wellness

📋 Description

• Develop and execute the overall lifecycle marketing strategy to improve adoption, retention, and expansion across PatientNow’s product portfolio • Partner with Product Marketing to plan and support new product launches, ensuring effective customer communication, adoption, and usage • Collaborate with Customer Success, Sales, Payments, and CVR teams to align marketing initiatives with retention, satisfaction, and expansion goals • Build and scale the Customer Advocacy Program, partnering with CS to identify top advocates, capture success stories, and produce testimonials, videos, and case studies • Lead an outcomes-based marketing approach by coordinating with Sales, Onboarding, CS, and Marketing to track customer results, prove value, and communicate measurable impact externally • Translate business objectives into clear lifecycle programs with defined KPIs, milestones, and reporting • Champion a data-driven approach to engagement, continuously refining programs based on performance and customer feedback • Act as the project quarterback for lifecycle marketing initiatives, coordinating with internal and external partners to ensure timely and effective execution • Oversee development and optimization of onboarding, re-engagement, upsell, and renewal campaigns • Drive cross-functional workflows that enhance the customer experience without creating friction for internal teams • Maintain visibility into all active lifecycle programs and priorities, ensuring alignment with company objectives and quarterly growth targets • Define and track key lifecycle metrics such as churn rate, NRR, upsell MRR, and Payments adoption • Regularly report results and insights to leadership, translating data into strategic recommendations and action plans • Proactively identify new initiatives or optimizations to improve lifecycle performance and ROI • Serve as the central liaison between Marketing, Product, Sales, and Customer Success for lifecycle initiatives • Develop materials and dashboards that showcase customer outcomes and value realization for internal and external audiences • Communicate program updates, results, and customer stories to leadership and cross-functional partners • Contribute to PatientNow’s brand by turning customer results into advocacy and proof of impact across campaigns and channels.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field • 7+ years of experience in SaaS lifecycle, retention, or customer marketing, ideally in a mid-market or growth-stage environment • Demonstrated success leading cross-functional lifecycle or customer marketing initiatives that improved churn, NRR, and upsell MRR • Proven ability to collaborate with Product, Product Marketing, Sales, and Customer Success teams to achieve business goals • Strong program management and communication skills — able to align stakeholders, manage timelines, and report progress clearly • Familiarity with marketing automation and CRM platforms (Salesforce, Pardot, HubSpot) with support from technical teams • Experience in the medical aesthetics, wellness, or healthcare SaaS industry preferred • Data-driven mindset with the ability to interpret engagement, usage, and retention trends to guide strategy.

🏖️ Benefits

• Comprehensive practice management solutions for the elective medical industry • Customer-centric culture • Strong market differentiation • Professional development opportunities