Lifecycle Marketing Manager - Lead Retention Strategy, E-Commerce

August 22

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Pearl West

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eCommerce • B2B • Retail

Pearl West is a company that specializes in acquiring and growing Amazon businesses. They provide a straightforward process for sellers to sell their businesses in less than 30 days, and they focus on optimizing profits post-acquisition. Pearl West employs a personalized approach to each sale, ensuring that sellers receive fair valuations and transparent communication throughout the process. Their expertise includes optimizing supply chains, improving product listings, and leveraging market strategies to exponentially grow acquired brands on Amazon.

11 - 50 employees

🛍️ eCommerce

🤝 B2B

🛒 Retail

📋 Description

• Own and optimize the full post-purchase customer journey (onboarding, replenishment, upsell, win-back) across multiple DTC brands • Build, manage, and optimize email and SMS marketing flows using Klaviyo, Postscript, Attentive, or similar platforms • Execute segmented, behavior-based campaigns and automations that drive engagement, repeat purchase, and retention • Analyze cohort behavior and funnel performance to identify churn risks and retention opportunities • Work cross-functionally with creative, media, and product teams to test messaging and improve funnel performance • Build retention reports, dashboards, and insights that guide business decisions and improve performance over time • Ensure high deliverability and performance of all communications across retention channels • Stay updated on industry trends and apply best practices in lifecycle marketing and CRM strategies

🎯 Requirements

• 3+ years of experience in DTC retention or CRM marketing roles • Proven success building and optimizing email/SMS campaigns with tools like Klaviyo, Postscript, or Attentive • Strong understanding of customer lifecycle management and behavior-driven segmentation • Analytical mindset with experience in cohort analysis, LTV tracking, and reporting • Clear communicator and confident executor, able to work independently and drive results

🏖️ Benefits

• Salary Range: Based on experience • Bonus/Equity: Performance-based bonus and equity potential • Work Arrangement: Fully remote • Perks: Flexible PTO, team retreats, learning and development budget • Health & Wellness: Monthly wellness stipend