Pearl West
eCommerce • B2B • Retail
Pearl West is a company that specializes in acquiring and growing Amazon businesses. They provide a straightforward process for sellers to sell their businesses in less than 30 days, and they focus on optimizing profits post-acquisition. Pearl West employs a personalized approach to each sale, ensuring that sellers receive fair valuations and transparent communication throughout the process. Their expertise includes optimizing supply chains, improving product listings, and leveraging market strategies to exponentially grow acquired brands on Amazon.
11 - 50 employees
🛍️ eCommerce
🤝 B2B
🛒 Retail
Lifecycle Marketing Manager – Retention Strategy, E-commerce
September 6
Pearl West
eCommerce • B2B • Retail
Pearl West is a company that specializes in acquiring and growing Amazon businesses. They provide a straightforward process for sellers to sell their businesses in less than 30 days, and they focus on optimizing profits post-acquisition. Pearl West employs a personalized approach to each sale, ensuring that sellers receive fair valuations and transparent communication throughout the process. Their expertise includes optimizing supply chains, improving product listings, and leveraging market strategies to exponentially grow acquired brands on Amazon.
11 - 50 employees
🛍️ eCommerce
🤝 B2B
🛒 Retail
📋 Description
• Take full ownership of the customer lifecycle across Pearl West's DTC brands to maximize LTV • Own and optimize the full post-purchase customer journey (onboarding, replenishment, upsell, win-back) across multiple DTC brands • Build, manage, and optimize email and SMS marketing flows using Klaviyo, Postscript, Attentive, or similar platforms • Execute segmented, behavior-based campaigns and automations that drive engagement, repeat purchase, and retention • Analyze cohort behavior and funnel performance to identify churn risks and retention opportunities • Work cross-functionally with creative, media, and product teams to test messaging and improve funnel performance • Build retention reports, dashboards, and insights that guide business decisions and improve performance over time • Ensure high deliverability and performance of all communications across retention channels • Stay updated on industry trends and apply best practices in lifecycle marketing and CRM strategies • Report directly into the marketing/growth leadership team and deliver monthly retention performance insights and recommendations
🎯 Requirements
• 3+ years of experience in DTC retention or CRM marketing roles • Proven success building and optimizing email/SMS campaigns with tools like Klaviyo, Postscript, or Attentive • Strong understanding of customer lifecycle management and behavior-driven segmentation • Analytical mindset with experience in cohort analysis, LTV tracking, and reporting • Clear communicator and confident executor, able to work independently and drive results • Bachelor's degree in Marketing, Business, or related field (or equivalent experience) • Experience working in CPG, beauty, wellness, or health-related verticals (nice-to-have) • Familiarity with multi-brand portfolios or performance marketing environments (nice-to-have) • Background in A/B testing frameworks and experimentation roadmaps (nice-to-have)
🏖️ Benefits
• Performance-based bonus and equity potential • Fully remote — work from anywhere with high trust and autonomy • Flexible PTO • Team retreats • Learning and development budget • Monthly wellness stipend • Growth opportunities and ownership stake • Performance-first culture
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