Partner Marketing Manager

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Yesterday

🦌 Connecticut – Remote

Although this job is listed in Connecticut, this company may be open to hiring remote in other states.

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

+4 more states

🦌 Connecticut – Remote 🐊 Florida – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote

💵 $150k - $180k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

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Pearson VUE

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Education • eCommerce • SaaS

Pearson VUE is a global leader in computer-based testing, providing a wide range of credentialing and certification exams for various industries. They support test-takers and test owners by offering resources, scheduling options, and accommodations to ensure equitable access to testing. Their mission is to empower candidates and enrich communities through the delivery of high-stakes exams that validate professional skills and knowledge, contributing to career advancement and industry standards.

1001 - 5000 employees

Founded 1994

📚 Education

🛍️ eCommerce

☁️ SaaS

📋 Description

• Develop and manage comprehensive co-marketing plans with strategic partners, aligned to business objectives and partner priorities. • Lead the development of integrated, multi-channel marketing campaigns that leverage digital, direct mail, executive events, paid media, and content personalization. • Oversee high-touch executive engagement programs, including VIP events, roundtables, and bespoke content experiences. • Collaborate with partners on joint value propositions, messaging, and content creation (e.g., webinars, case studies, thought leadership). • Support enablement efforts by developing partner toolkits, sales collateral, and joint promotional materials. • Identify and activate new partner opportunities in alignment with ELS growth strategies. • Serve as the primary marketing point of contact for partners, ensuring consistent communication, alignment, and execution. • Leverage analytics and reporting tools to track campaign performance and ROI, providing regular reporting and insights to internal stakeholders and partners. • Present data-driven recommendations to senior leadership, highlighting the impact of marketing initiatives on revenue growth. • Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach. • Manage partner marketing budgets, ensuring efficient allocation and optimization. • Develop repeatable partner campaign frameworks and toolkits to ensure consistency and efficiency across regions and partners. • Establish standard operating procedures (SOPs) for joint marketing activities, approvals, and reporting. • Create dashboards to track partner marketing KPIs (e.g., pipeline sourced, campaign ROI, partner engagement metrics). • Act as the operational link between marketing, sales, product, and partner teams to streamline campaign execution and messaging alignment. • Identify bottlenecks in current partner marketing processes and propose improvements and help scale successful partner marketing programs to additional markets or partners.

🎯 Requirements

• 7+ years of experience in B2B Marketing, with at least 2 years focused on partner or channel marketing ideally within enterprise-level organizations globally. • A strong track record of designing and executing successful Partner campaigns that drive measurable business impact. • Experience with Market Development Funds (MDF) and partner incentive programs. • Experience working closely with sales teams to build alignment and drive account engagement. • Analytical mindset, with the ability to measure performance, track ROI, and optimize campaigns based on data-driven insights. • Strong understanding of enterprise or higher education markets; experience in edtech or learning solutions preferred. • Proven ability to build and manage relationships with external partners and internal stakeholders. • Excellent project management skills, with the ability to manage multiple initiatives simultaneously. • Strong writing and content development skills, with experience crafting co-branded materials. • Data-driven mindset with experience using marketing analytics and CRM tools (e.g., Salesforce, Marketo, HubSpot). • Creative thinker with a collaborative, solutions-oriented approach.

🏖️ Benefits

• This position is eligible to participate in an annual incentive program