Growth & GTM Associate

Job not on LinkedIn

November 21

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

💵 $70k - $90k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎁 Product Marketing

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Perennial

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Agriculture • Artificial Intelligence

Perennial is an innovative company specializing in digital soil mapping technology that measures soil carbon and soil health globally with high accuracy. By utilizing machine learning algorithms, physical soil samples, and microbial-informed predictors, Perennial overcomes the high costs and limitations of traditional soil sampling methods. Their technology works across diverse agricultural contexts and provides accurate soil organic carbon (SOC) measurements with reduced or even eliminated sampling requirements, especially beneficial for organizations not needing strict compliance. This enables cost-effective, scalable solutions for measuring soil health in various regions worldwide.

11 - 50 employees

🌾 Agriculture

🤖 Artificial Intelligence

📋 Description

• Run LinkedIn ad campaigns and other growth experiments • Build and test signal-driven outbound motions • Support sales enablement, including customer-facing materials and monitoring inbound opportunities like RFPs • Create and distribute thought leadership content (especially from our co-founders) • Interview co-founders and subject matter experts weekly; turn transcripts into a steady stream of high-quality LinkedIn posts • Repurpose posts into blog articles, email updates, and ad creative • Write and edit case studies, educational blog posts, newsletters, and linkedin copy (organic and ads) • Contribute to market expansion opportunities including newsletter creation, referral programs, event planning and sponsorships, podcast interviews, and more • Build targeted micro-lists of high-fit accounts using engagement, intent signals, and enrichment tools • Draft and send personalized outreach messages and sequences (LinkedIn or email) • Test outbound approaches and report on conversion, scaling what works • Monitor engagement signals (likes, follows, comments, clicks) to inform outbound strategy and broader GTM planning • Support sales team with customized decks, sales enablement materials, and light customer-facing reports • Help maintain dashboards and own reports on campaign and outbound performance • Monitor industry channels for relevant RFPs from target accounts and flag opportunities to the commercial team

🎯 Requirements

• 2–4 years of experience in growth marketing, demand generation, marketing operations, or GTM-related roles (B2B startups preferred) • Strong writing and editing skills; ability to distill conversations into clear, engaging content • Experience with LinkedIn Ads (campaign setup, targeting, optimization, and reporting) • Analytical mindset; comfortable working with data to measure, learn, and iterate • Experience or strong interest in outbound engagement (with a marketing/growth lens vs. traditional SDR approach) • Familiarity with tools like HubSpot, Clay, or similar is a plus • Bonus: experience in sustainability, climate tech, carbon markets, or regenerative agriculture

🏖️ Benefits

• Flexible work arrangements • Generous PTO • Comprehensive health, dental, vision, HSA, and 401(k) benefits • Ownership of projects • Opportunities for mentorship and leadership growth