Creative Lead

November 26

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Phiture

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B2B • Marketing • SaaS

Phiture is a multi-award-winning mobile growth consultancy and agency that specializes in helping product and marketing teams grow their apps. The company offers a range of services including App Store Optimization, Performance Marketing, User Retention/CRM, Subscription Revenue Optimization, and Creative Services. Phiture is known for its Mobile Growth Stack strategic framework and its advanced AI algorithms that optimize Apple Search Ads to lower cost per acquisition. With a strong focus on mobile growth, the company assists clients in increasing app visibility, conversion rates, and subscription revenue while providing expert insights and growth audits. Phiture collaborates with leading technology companies to deliver high-quality service and is recognized by prestigious awards in the industry.

51 - 200 employees

🤝 B2B

☁️ SaaS

📋 Description

• Lead and inspire a multidisciplinary team of designers, copywriters, and motion designers, ensuring creative excellence and effective execution across multiple service lines. • Set the creative vision & strategy for mobile app marketing campaigns, aligning them closely with client goals to drive user acquisition and retention. • Provide mentorship and guidance to your squad, fostering their growth and development while ensuring they have opportunities to showcase their creativity. • Drive the adoption of AI workflows in your team, by showing how it can be an important part of a creative's toolbox, rather than a threat. • Cross-functional collaboration with Growth Leads, Account Managers, and other disciplines to ensure the creative team is set up for success on assigned projects and tasks. • Coordinate with Project Managers to ensure that workloads remain balanced and to incorporate innovative and scalable creative processes into your work. • Serve as a trusted advisor to clients, understanding their app's unique value proposition and target audience, and working closely with the client to deliver creative concepts which deliver impact for their business goals. • Work closely with the Creative Leadership team to shape the overall direction and evolution of Phiture's creative offerings in the mobile app space. • Oversee the creative development process for your portfolio of clients, balancing hands-on design work with strategic direction and project management. • Lead brainstorming sessions and creative workshops to generate innovative ideas and concepts for mobile app marketing campaigns. • Stay updated on emerging trends and technologies in mobile app marketing, share insights with the team, and incorporate innovative approaches into client campaigns.

🎯 Requirements

• Proven experience in a creative leadership role within a mobile/digital agency or similar environment. • An ability to inspire and influence cross-functional teams and client stakeholders with strategically led creative. • Strong portfolio showcasing a diverse range of digital marketing campaigns and assets across multiple platforms and channels. • Proficiency with Figma, including automation and components, and experience with other common Adobe Creative Cloud tools. • First experience with- and a strong interest in - AI tools and how they can bolster creative efforts. • Excellent English and client-facing communication skills, and the ability to sell your ideas both internally and externally. • Ability to work under pressure and among changing deadlines without compromising on the quality of work. • Familiarity with using data-driven insights to optimize creative strategies and campaign performance. • Curiosity and passion for innovation, staying abreast of emerging trends and technologies in mobile marketing and creative marketing in general.

🏖️ Benefits

• We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. • We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. • All employment decisions are based on qualifications, merit, and business needs.