Paid Media Specialist

🕒 June 11

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Phorest Software

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2003

☁️ SaaS

💄 Beauty

🤝 B2B

💰 $12M Debt Financing - Phorest on 2022-03

SaaS • Beauty • B2B

Phorest Software is a software company that builds and delivers a cloud-based platform to support salons and businesses in the beauty industry. Founded in 2002, Phorest provides salon management tools including bookings, payments (PhorestPay), client management, marketing and analytics, serving thousands of salon customers globally while emphasizing community, sustainability and employee culture. The company operates as a B2B SaaS provider with a distributed, growth-focused workforce of 400+ employees.

📋 Description

• Lead day-to-day monitoring, optimisation, and performance of multi-channel PPC and Paid Social campaigns • Build and scale performance marketing campaigns for med spa segment • Manage campaign budgets and implement effective bidding strategies • Design and execute rigorous tests across ad copy, creative, audiences, and landing pages • Conduct research and audience analysis to reach core market • Stay updated with algorithm changes and platform policy updates • Prepare and present reports explaining performance against targets • Proactively identify underperformance and recommend recovery plans • Work with regional marketing leads to review performance and provide insights • Partner with teams to ensure messaging and assets are optimised for conversion

🎯 Requirements

• 3+ years of experience managing large-scale paid media accounts with a focus on B2B lead generation • expert hands-on proficiency in Google Ads, YouTube, and Paid Social platforms (Meta, TikTok, LinkedIn) • experience in channels such as Reddit, Capterra, and StackAdapt • highly skilled in web analytics (Google Analytics) • strong analytical mindset and can turn performance data into actionable insights • strong communicator to translate complex data for senior stakeholders • commercial ownership and proactive approach to solving performance issues • ability to work autonomously in complex environments • knowledge of AI-driven tools such as Claude, ChatGPT preferred

🏖️ Benefits

• Medical • Dental • Life • AD&D • Short Term Disability • EAP • wellness perks • 401(k) • a range of upgraded insurance options • in-house Learning and Development/Business coach • online resources including LinkedIn learning • regular social events • Employee Resource Groups