Senior User Acquisition Manager

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September 22

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Pixlr: Online AI Photo Editor | Tips & Tricks | Inspiration

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Artificial Intelligence • Productivity • SaaS

Pixlr is a versatile online photo editing and design platform that integrates AI technology into its suite of tools. Available across web, mobile, and desktop, Pixlr offers a wide range of features including an AI image generator, generative fill, background removal, and object removal, catering to both beginners and experienced users. With a focus on user-friendly accessibility, Pixlr allows for the editing and enhancement of photos without downloads or installations, making it an ideal solution for quick edits and social media content creation. As a free-to-use platform with premium options, Pixlr is a valuable resource for creative professionals and casual users alike, elevating their photo editing experience with cutting-edge AI capabilities.

11 - 50 employees

Founded 2008

🤖 Artificial Intelligence

⚡ Productivity

☁️ SaaS

📋 Description

• Scale subscriber base and drive sustainable growth through paid acquisition and funnel optimisation. • Manage and scale campaigns across Meta, Google, TikTok, Apple Ads, DSPs, and emerging channels. • Allocate and optimise large budgets to maximise ROAS and user quality. • Build and test ad creatives, user funnels, and paywalls with product and design teams. • Conduct A/B tests across ads, trials, onboarding, and pricing models. • Implement attribution strategies across SKAdNetwork, MMPs, and internal BI tools. • Analyse trial-to-paid conversion, retention, and CAC payback metrics. • Track KPIs (ROAS, CPI, LTV, retention) and generate actionable insights; present findings to stakeholders. • Manage agency and platform relationships and support ASO and organic acquisition strategies.

🎯 Requirements

• 4+ years’ experience in mobile UA or performance marketing, ideally within subscription-based apps (iOS-focused). • Proven hands-on management of paid acquisition campaigns on Meta, Google, TikTok, and Apple Search Ads. • Strong knowledge of attribution in a privacy-first environment, including SKAdNetwork and MMPs. • Analytical, with experience in SQL, Looker, Amplitude, or equivalent tools. • Understanding of subscription growth levers (free trials, paywalls, retention, CAC payback). • Creative yet data-driven, with experience briefing, testing, and iterating on ad concepts. • Fast executor with strong ownership mentality and clear communication skills.

🏖️ Benefits

• Play a central role in scaling a global creative brand. • Fully Remote with highly flexible hours. • High-impact, high-ownership role with a lean, ambitious team.