Digital Marketing Leader

6 hours ago

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Activate Games

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Gaming • Entertainment

Activate Games is an innovative active gaming facility where players engage in physical and interactive games. Participants can jump, climb, and problem-solve in dynamic game rooms equipped with real-time interactive technology for a thrilling experience. These games vary in difficulty and can be played in groups, creating a personalized and adaptable gaming experience. Players use electronic wristbands to track their progress, earn points, and level up. Activate Games offers a unique entertainment experience that is physically engaging and fun for a wide range of participants.

201 - 500 employees

🎮 Gaming

📋 Description

• Serve as a leader, mentor, and team player—providing strategic guidance while contributing to execution. • Define and implement Activate’s digital marketing strategy in alignment with business goals. • Monitor industry trends and emerging technologies to keep Activate ahead of the digital curve. • Collaborate cross-functionally with Sales, Product, and Creative to ensure unified messaging and execution. • Oversee the development and implementation of SEO strategies to increase organic visibility and improve search rankings. • Conduct keyword research, competitive analysis, and guide on-page/off-page optimization. • Collaborate with content creators to ensure SEO best practices are integrated into content development. • Lead the planning and management of paid media campaigns across Google Ads, Meta, and other digital platforms. • Manage budgets, bid strategies, and audience targeting to maximize ROI. • Analyze campaign performance and implement data-driven optimizations. • Design and execute targeted email campaigns to drive engagement, conversion, and retention. • A/B test subject lines, content, and CTAs to optimize performance. • Monitor deliverability, open rates, click-through rates, and conversions. • Increase brand awareness through development and implementation of a cohesive marketing plan, ensuring development and implementation aligns with Activate’s short-term and long-term objectives for global expansion. • Manage CRM platforms (e.g. Braze, HubSpot) to enhance customer segmentation, engagement, and retention. • Develop and optimize customer journeys and lifecycle marketing strategies. • Leverage data insights to personalize communications and improve customer experience.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s degree is an asset). • 8+ years of experience in digital marketing, preferably with a high-growth or innovative national brand. • Proven success in SEO, CRM, email marketing, paid media, and social media strategy. • Strong analytical and technical skills with tools like Google Analytics, SEMrush, Braze, HubSpot, and Meta Ads Manager. • Strong project management skills and the ability to translate performance metrics into clear, actionable insights. • Excellent communication skills and the ability to work cross-functionally in a collaborative environment. • Proven ability to excel in fast-paced, high-growth environments by prioritizing shifting demands. • Experience coaching and developing team members, with a passion for growing talent.

🏖️ Benefits

• Competitive Salary • Benefits package • Paid time off • Casual dress • Employee discount • On-site parking