UA Manager

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November 25

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Playdawn Consulting

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Gaming • Recruitment • HR Tech

Playdawn Consulting is a recruitment agency focused on the gaming industry. With over eight years of experience, it specializes in sourcing top talent for various roles within the gaming sector, including game testers, character artists, and analysts. They pride themselves on creating a positive candidate experience, building strong relationships with employers, and offering tailored HR solutions that enhance organizational culture and performance.

2 - 10 employees

Founded 2016

🎮 Gaming

🎯 Recruiter

👥 HR Tech

📋 Description

• Plan, execute, and continuously optimize paid UA campaigns across Meta, Google UAC, TikTok, Unity Ads, Applovin and other high-performance ad networks • Develop and manage budgets with the goal of maximizing ROAS, not just installs or CTR • Analyze deep-funnel metrics (e.g. payer conversion, ARPU, LTV) and adjust strategy based on true value generation • Run sophisticated creative testing and iterate on high-performing ad types (video, static, playable) • Build robust attribution models and cohort analyses using AppsFlyer, Adjust, or similar tools • Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features • Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency

🎯 Requirements

• 2+ years of UA experience in casual mobile games or performance marketing with a strong ROAS mandate • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks • Track record of scaling UA with positive unit economics • Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models • Familiarity with attribution platforms (AppsFlyer, Adjust) and key metrics (ARPU, ARPDAU, retention) • Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints • Strong sense of creative testing strategy and knowledge of what works in casual game ads

🏖️ Benefits

• Competitive salary + equity • High ownership role focused on scaling games profitably • Remote-first culture with flexible hours • Work with a sharp, driven team that values experimentation and results • Access to real-time data, automation tools, and budget autonomy to execute fast