Head of Digital Marketing

November 20

🥔 Idaho – Remote

Although this job is listed in Idaho, this company may be open to hiring remote in other states.

💵 $140k - $200k / year

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

🦅 H1B Visa Sponsor

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PlexTrac

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Cybersecurity • SaaS • AI

PlexTrac is a leading platform in the cybersecurity domain that specializes in automating pentesting reporting and vulnerability management. By aggregating data from various security tools and using AI-powered insights, PlexTrac helps organizations prioritize risks and streamline their Continuous Threat and Exposure Management (CTEM) processes. This enables security teams to identify, assess, and remediate vulnerabilities effectively, enhancing their overall security posture and operational efficiency.

51 - 200 employees

Founded 2016

🔒 Cybersecurity

☁️ SaaS

💰 $70M Series B on 2022-02

📋 Description

• Own and execute our digital marketing strategy across channels (SEO, SEM, pentester and cybersecurity community sites and social media) • Manage PPC campaigns across LinkedIn, X (formerly Twitter), Google Ads, Bing Ads, and Reddit. • Monitor budgets, bids, targeting, and performance • Drive organic growth through on-page/off-page SEO, keyword research, technical audits, backlink building and content recommendations • Manage and grow PlexTrac’s presence on cybersecurity forums, product review sites (Reddit threads, niche groups, etc.) • Analyze campaign metrics (clicks, CTR, CPC, ROI); optimize budgets and targeting. • Present weekly/quarterly performance reports and actionable insights • Conduct A/B and multivariate tests to refine ad copy, landing pages, and targeting strategies. • Identify emerging channels and trends • Work cross-functionally with content, design and product marketing to align campaigns with business objectives and creative assets • Drive qualified leads through targeted campaigns tailored to cybersecurity stakeholders

🎯 Requirements

• 7+ years of hands on digital marketing experience, ideally in B2B cybersecurity or an agency working with security/technology clients • Demonstrated success driving high-volume, high-quality leads through paid and organic digital campaigns • Deep understanding of technical buyer personas (CISOs, IT security, pentesters/hackers) and how to market to them • Expertise with tools like Google Ads, LinkedIn Campaign Manager, HubSpot, SEMrush/Ahrefs, Reddit Metrics, Google Analytics (GA4) and more • Strong grasp of SEO and Gen AI best practices, including technical SEO, content optimization, and backlink strategy • Data-driven mindset with a passion for experimentation, continuous improvement, and clear KPIs • Excellent written and verbal communication skills • Experience working cross-functionally with product marketing, design and content teams in a fast-paced SaaS environment.

🏖️ Benefits

• Competitive wellness benefits including Medical, Dental, Vision, Disability and Life • 401(k) • Paid Parental Leave • Flexible work schedule - WFH, WFO • Flexible Time Off • World Class Culture