Creative Strategist

🕒 August 10

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 23%

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Logo of Power Digital Marketing

Power Digital Marketing

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Lead paid social creative strategy for 8–10 clients • Use data insights, consumer research, and brand research to design high-performing creative assets • Collaborate with internal departments and roles • Maintain client communications and sentiment • Iterate and ideate toward stated performance goals • Develop client rapport and explain Power Digital processes • Research client brands, competitors, and industry trends • Audit accounts to identify winning ads, present data to clients, and define hypotheses and test strategy through monthly roadmaps • Write strategic consumer-centric direct-response copy and messaging strategy • Manage production requests and output using Asana • Review video and image assets and provide actionable feedback to editors • Lead internal creative team syncs and brainstorms • Serve as client point of contact for creative strategy • Understand requested edits, reshoots, and other deliverables • Push back on timeline, scope, feedback, and direction to drive performance • Employ AI technologies to enhance and optimize business processes • Utilize Power Digital’s Nova ecosystem as it relates to the department

🎯 Requirements

• Proficiency with Meta Ads Manager and/or similar performance data tools (TikTok, YouTube, Pinterest, etc.) • Technically skilled at pulling and using creative performance data to analyze trends and insights and inform creative roadmaps • Understanding of best practices for performance-driven creative and ability to apply these insights in work • Ability to write effective ad copy, structure a script, and see through execution with corresponding visuals • Ability to communicate and collaborate with clients, production, and post-production teams • Ability to yield strong campaign results for clients through strategizing top-performing creative

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