Email Marketing, Deliverability Specialist – Healthcare

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Power Digital Marketing

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B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

501 - 1000 employees

🤝 B2B

👥 B2C

📋 Description

• Warm up cold prospects and guide them through targeted, automated nurture journeys that convert. • Build and optimize email drip sequences based on engagement data and customer pain points. • Monitor deliverability metrics (inbox placement, bounces, complaints, and unsubscribes) and proactively fix issues. • Maintain impeccable list hygiene: clean lists regularly and uphold strong opt-in practices. • Implement and manage authentication protocols like SPF, DKIM, and DMARC. • Stay current with deliverability best practices, ISP filtering updates, and email regulations (GDPR, CAN-SPAM). • Run ongoing A/B tests to refine subject lines, content, and sending strategies.

🎯 Requirements

• Bachelor’s degree in Marketing, Computer Science, or equivalent experience. • 6+ years of experience in email marketing, ideally with a focus on cold outreach/prospecting. • Strong track record managing cold email campaigns across multiple ESPs. • Excellent written communication, proofreading, and editing skills. • Deep expertise in deliverability tools, ESPs, and email authentication protocols (SPF, DKIM, DMARC). • Solid understanding of compliance frameworks like GDPR and CAN-SPAM. • Experience managing list hygiene, segmentation, and targeting strategies. • An analytical mindset with the ability to turn data into action. • Strong troubleshooting skills and comfort digging into technical issues.

🏖️ Benefits

• ***Proficiency in spoken and written English at an advanced level is required for this role. • This job application is for a role at one of Power Digital's partner companies. Power Digital is assisting this partner company with its recruiting efforts. If you are selected for this position to interview, please make note of the above statement.