Email Marketing Specialist, Healthcare

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Power Digital Marketing

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B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

501 - 1000 employees

🤝 B2B

👥 B2C

📋 Description

• Turn cold prospects into warm conversations through smart strategy. • Review placement, engagement trends, and catch red flags before they cost conversions. • Build and optimize nurture sequences that move prospects through the journey. • Partner with marketing teams on sharp segmentation plays. • Run fast A/B tests to level up performance. • Keep email infrastructure healthy, compliant, and high-performing.

🎯 Requirements

• Bachelor’s degree in Marketing, Computer Science, or equivalent experience. • 6+ years of experience in email marketing, ideally with a focus on cold outreach/prospecting. • Strong track record managing cold email campaigns across multiple ESPs. • Excellent written communication, proofreading, and editing skills. • Deep expertise in deliverability tools, ESPs, and email authentication protocols (SPF, DKIM, DMARC). • Solid understanding of compliance frameworks like GDPR and CAN-SPAM. • Experience managing list hygiene, segmentation, and targeting strategies. • An analytical mindset with the ability to turn data into action. • Strong troubleshooting skills and comfort digging into technical issues.

🏖️ Benefits

• Proficiency in spoken and written English at an advanced level is required for this role. • Power Digital is assisting this partner company with its recruiting efforts. • Diversity in backgrounds and experiences are paramount. • Equal Opportunity Employer. • No application or recruitment fees at any stage.