Growth Marketing Manager, Healthcare

Yesterday

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Power Digital Marketing

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B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

501 - 1000 employees

🤝 B2B

👥 B2C

📋 Description

• Build full-funnel campaign strategies for major launches (webinars, in-person events, eBooks, reports). • Define audiences, messaging, channel mix, goals, and success metrics. • Develop campaign plans and timelines aligned with growth and revenue priorities. • Lead cross-channel execution across email, paid media, social, and web. • Create creative briefs and coordinate with design, copy, video, paid, and email teams. • Ensure campaigns land with cohesive messaging, strong creative, and clear CTAs. • Monitor performance and identify what’s working, what’s not, and why. • Optimize live campaigns—messaging, audience, UX, offers, funnel flow. • Build testing plans and share insights to improve results continually. • Manage internal contributors and contractors, ensuring deadlines and quality. • Step in to execute when needed—no ego, high ownership. • Launch 6–8 major campaigns that generate a measurable pipeline. • Improve conversion rates across key funnel stages. • Build a campaign playbook and reporting cadence. • Elevate the quality and cohesion of Cardinal’s thought leadership.

🎯 Requirements

• 5–7 years in B2B growth, demand gen, or integrated marketing (agency/professional services a plus). • Demonstrated success running multi-channel, full-funnel campaigns with measurable results. • Expertise in LinkedIn Ads, Meta Ads, Google Ads, email marketing platforms, and webinar tools. • Deep understanding of digital channels and how they work together. • Ability to write or refine campaign copy (emails, landing pages, ads). • Strong analytical skills: reporting, performance diagnosis, and conversion optimization. • Experience thriving in fast-paced environments with high standards.

🏖️ Benefits

• Proficiency in spoken and written English at an advanced level is required for this role. • This job application is for a role at one of Power Digital's partner companies. Power Digital is assisting this partner company with its recruiting efforts.