Measurement Analyst

November 6

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Power Digital Marketing

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B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

501 - 1000 employees

🤝 B2B

👥 B2C

📋 Description

• The ideal candidate will have a strong understanding of data analysis • You will support the Analyst Team, who specialize in conducting audits to evaluate the health of marketing programs being run by both: 1) brands we aim to work with (New Business) and 2) brands we currently work with (Service Expansion) • You will be responsible for running the forecasting analysis for each brand • Build and validate MMMs to analyze the effectiveness and ROI of various marketing channels and business drivers • Analyze model outputs to provide actionable insights on marketing performance, media effectiveness, and channel attribution • Use MMMs to create business and marketing forecasts • Gather, clean, and integrate data from various sources (e.g., sales, media spend, economic indicators, competitive activity) for use in the models • Work across teams to understand business objectives and translate them into modeling requirements • Continuously evaluate and improve modeling methodologies to ensure accuracy and relevance • Respond to specific data-related inquiries from different teams, providing quick insights to support decision-making • Stay updated on industry best practices, tools, and techniques

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field • Background in statistics, mathematics, engineering, computer science, data science, economics, or other quantitative field • 2+ years of experience in marketing analytics • Proficiency in R or Python, and SQL for data analysis • Understanding of data science concepts like statistical modeling, experiment design, limits of statistics, and data infrastructure to support data science • Understanding of media mix modeling principles, including concepts like adstock, saturation curves, and base vs. incremental effects • Experience in analyzing large and complex data sets to drive business insights and decisions • Data visualization skills using Looker, Tableau, Power BI, or Excel • Excellent communication skills, including ability to present complex forecast and modeling outputs to internal growth teams and stakeholders • Highly dependable, self-starter with strong organization, time management skills, and attention to detail • Ability to work independently and collaboratively under pressure in a fast-paced environment

🏖️ Benefits

• Power Digital’s people and culture are at the core of our success • Diversity in our team’s backgrounds and experiences are paramount • Equal Opportunity Employer