Senior Marketing Analyst – Enterprise

September 14

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Power Digital Marketing

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B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

501 - 1000 employees

🤝 B2B

👥 B2C

📋 Description

• Audit current and prospective clients’ marketing programs and craft integrated marketing plans across channels, with emphasis on social (Facebook, TikTok, etc.) and Google Ads (SEM, GDN, YouTube). • Work closely with channel specialists (Programmatic, PR, SEO, Affiliate, Influencer, Email) to ensure channel-level strategies align with overarching plans. • Plan budget allocation by channel, medium, environment, objective, and funnel stage. • Conduct research and analysis on prospective clients, industries, competitors, ideal customer profiles, and sentiment. • Build forecasts and projections; pressure test forecasts to align with client budgets, efficiency targets, and business objectives. • Produce appraisals and support business development; meet KPIs for appraisal production, win rate, and appraisal-to-won GP. • Prioritize audit quality, audit speed, thought leadership in appraisal collateral, and accuracy of appraisal forecasts.

🎯 Requirements

• Proficiency in spoken and written English at an advanced level is required for this role. • 5+ years of cross-channel marketing program management experience • Understanding of marketing funnels and flywheels • Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client) • Competence in Google Ads, Facebook, and/or similar self-serve platforms • Familiarity with the larger marketing and media buying landscape • Familiarity with earned media channels • Familiarity with audience insight tools such as Global Web Index • Familiarity with Asana and Slack