Primer
Education
Primer is a network of Microschools focused on providing K-8 students with an innovative, community-driven education experience. Located in Florida and Arizona, with plans to expand to additional states, Primer offers a personalized, student-centered approach to learning. It aims to ignite a love for learning in early grades and cultivate independent, purposeful learners in the middle grades. Primer is dedicated to accessibility and offers tuition assistance to make quality education available to all families. The organization empowers students to master fundamental skills in math and literacy while pursuing their unique passions through various projects, helping to prepare them for high school and beyond.
2 - 10 employees
📚 Education
Head of Growth Operations – Strategy
Job not on LinkedIn
November 18
Primer
Education
Primer is a network of Microschools focused on providing K-8 students with an innovative, community-driven education experience. Located in Florida and Arizona, with plans to expand to additional states, Primer offers a personalized, student-centered approach to learning. It aims to ignite a love for learning in early grades and cultivate independent, purposeful learners in the middle grades. Primer is dedicated to accessibility and offers tuition assistance to make quality education available to all families. The organization empowers students to master fundamental skills in math and literacy while pursuing their unique passions through various projects, helping to prepare them for high school and beyond.
2 - 10 employees
📚 Education
📋 Description
• Own and optimize the lead → MQL → SQL journey • Deliver a systematic, scalable funnel improving admissions efficiency and marketing ROI • Define MQL criteria, lead scoring, and handoff rules to admissions • Build nurture drips, re-engagement flows, and A/B tested experiences across various channels • Test new channels and validate ROI, handing off scalable ones to operations or future headcount • Analyze conversion performance and evolve attribution models • Collaborate with admissions, performance marketing, and RevOps for cohesive implementation • Run campaigns while managing agencies/vendors for specific channel execution
🎯 Requirements
• 8–10 years in growth/marketing in geo-constrained, high-ticket, or enrollment-driven industries (e.g. healthcare, education, home services) • Hands-on operator in tools like Salesforce, Pardot, HubSpot, or similar • Data-driven, funnel-obsessed with expertise in funnel design, measurement, and optimization • Systems thinker & builder capable of architecting scalable workflows and automations • Scrappy, iterative approach thriving in rapid testing environments • Cross-functional communicator building trust and accountability
🏖️ Benefits
• Medical, dental, and vision coverage • Flexible Paid time off • Paid parental leave
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