Marketing Director – Warehouse Automation Industry

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November 19

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Prime Robotics

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Logistics • eCommerce • Factory & Manufacturing

Prime Robotics is a company specializing in automation solutions for logistics and manufacturing industries. They offer a range of robotic systems designed to enhance efficiency and precision in operations, such as goods-to-person logistics, automated material handling, and customized workflow solutions. Their technologies include advanced robotics like pallet and shelf-moving autonomous mobile robots (AMRs), aimed at improving handling and operational capabilities in a variety of sectors.

51 - 200 employees

Founded 2015

🛍️ eCommerce

💰 Venture Round on 2022-02

📋 Description

• Oversee Prime Robotics’ marketing efforts (from creative, to content, to operations, to digital, to product) • Drive sales enablement, SEO, inbound campaigns, and tradeshow design, planning, and execution. • Develop monthly, quarterly, and year-long strategic plans • Lead development of the marketing strategy to create effective plans focused on generating leads and demand for Prime Robotics to grow the pipeline • Identify short and long-term resource needs, including development and management of the annual marketing budget • Understand key performance metrics and tracking tools for competitor analysis, campaign results, consumer trends, and translate results into actionable insights, reporting weekly, monthly, and quarterly • Spearhead the execution of marketing campaigns, including segmentation, testing, tracking, results reporting, analyses, and recommendations • Provide marketing and pipelines points of views to leadership and executive management team • Support sales objectives to grow the customer base with sales enablement, sales operations, sequencing, and email campaigns • Optimize the MarTech Stack against B2B best practices to realize optimizations in marketing and business spend • Manage conception, development, and implementation of marketing plans and strategy and promotional programs to drive qualified leads that convert to customers • Manage conception, development, and implementation of trade shows, conventions, and conferences, prepare engaging displays and collateral, and provide post-event reports and analysis • Design, create, and execute content marketing strategy and editorial calendar and produce high-quality content • Create and execute promotional and lead generation campaigns • Oversee marketing contractors responsible for various segments or projects (content, search engine optimization, advertising, email, branding, PR, social media) • Leverage website, content, social media, and SEO to promote the company's products and solutions

🎯 Requirements

• Experience: 5+ years of marketing experience with expertise in the warehouse automation industry or related fields (e.g., warehouse management software, industrial automation, material handling). Experience working for a startup is a plus. • Skills: Expertise in creating sales enablement tools, driving SEO strategy, managing inbound campaigns, and planning tradeshows/events. • Collaboration: Proven ability to work cross-functionally with leadership, sales, product, and external vendors. • Creativity: Strong content creation skills with a keen eye for design and messaging. • Results-Oriented: Data-driven mindset with a focus on achieving measurable outcomes.

🏖️ Benefits

• Employer-subsidized medical, dental, and vision insurance plans to support your health and wellbeing • Dedicated vacation and sick leave that allows you to recharge and take care of yourself when needed • Invaluable hands-on experience with cutting-edge robotics technology that keeps your skills at the industry forefront • A collaborative culture where innovation thrives and your work has a real impact • The excitement of contributing to transformative technology in a fast-growing industry