SEO Specialist

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October 20

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Pro Coffee Gear

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eCommerce • Retail • B2B

Pro Coffee Gear is your one-stop source for high-quality coffee equipment, specializing in both home and commercial espresso machines, grinders, brewers, and accessories. We cater to coffee professionals and enthusiasts, offering a wide selection of refurbished and new equipment along with expert consultation and support. Our mission is to make exceptional coffee more accessible by providing premium products at competitive prices, ensuring a delightful brewing experience for all coffee lovers.

11 - 50 employees

Founded 2020

🛍️ eCommerce

🛒 Retail

🤝 B2B

📋 Description

• Develop and execute a comprehensive SEO strategy to drive organic traffic, improve rankings, and increase conversions. • Conduct keyword research to identify high-impact opportunities and gaps across our product and content categories. • Optimize on-page SEO, including site structure, metadata, internal linking, and content enhancements. • Own technical SEO efforts in collaboration with engineering to improve site speed, crawlability, indexation, and structured data implementation. • Develop and lead a scalable link-building strategy to grow domain authority and rankings for competitive keywords. • Identify and build relationships with relevant websites, bloggers, publishers, and industry partners for guest posting, mentions, and backlinks. • Leverage digital PR tactics, product-led content, and partnership outreach to acquire high-quality, white-hat backlinks. • Track and report on backlink profile health and link acquisition performance. • Partner with the content team to ensure SEO best practices are embedded into all editorial, product, and landing pages. • Define and oversee a scalable content roadmap driven by search demand and business priorities. • Collaborate with creative, product, and UX teams to enhance SEO performance and on-site engagement. • Monitor and analyze site performance using tools like Google Search Console, GA4, Ahrefs, and SEMrush. • Regularly audit the website and prioritize fixes based on impact. • Stay on top of SEO algorithm changes, trends, and new tools. Implement best practices and future-proof strategies.

🎯 Requirements

• 4+ years of hands-on SEO experience in a fast-paced e-commerce or DTC environment. • Proven success with building and executing link acquisition strategies. • Deep understanding of technical SEO, content strategy, on-page and off-page optimization. • Proficiency with SEO and analytics tools (e.g., Ahrefs, Screaming Frog, GA4, GSC, SEMrush). • Strong analytical skills and experience using data to inform decisions. • Experience collaborating with cross-functional teams (content, dev, UX, marketing). • Familiarity with Shopify or similar e-commerce platforms is a plus. • Excellent written and verbal communication skills in English.

🏖️ Benefits

• Opportunity to make a direct impact on a growing global e-commerce brand. • Remote role with flexible hours and a collaborative international team. • Goal-driven culture with autonomy, creativity, and growth opportunities. • Work with passionate coffee experts and marketers in a niche youll love.