Vice President of Marketing

Job not on LinkedIn

November 25

🍂 Massachusetts – Remote

Although this job is listed in Massachusetts, this company may be open to hiring remote in other states.

💵 $150k - $185k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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ProofPilot

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SaaS • Pharmaceuticals • B2B

ProofPilot is a Clinical Experience Platform (CXP) that provides end-to-end, white-labeled SaaS solutions to unify clinical trial recruitment, patient and site engagement, training, and study operations for sponsors and research sites. The platform offers modules for study recruitment, patient and site hubs, protocol education, analytics, compliance, and integrations, aiming to speed enrollment, reduce dropouts, improve site compliance, and lower trial costs while meeting regulatory standards (HIPAA, GDPR, CFR Part 11, GxP, SOC2). ProofPilot targets pharmaceutical sponsors, CROs, and research sites with tools to streamline digital presence, participant matching, visit management, and ongoing study communications.

11 - 50 employees

☁️ SaaS

💊 Pharmaceuticals

🤝 B2B

📋 Description

• Develop and execute an integrated marketing strategy that aligns with ProofPilot’s business goals and clinical trial technology roadmap. • Coach, mentor, and empower direct reports (content/events/social and demand gen/rev ops/martech managers), optimizing role effectiveness and supporting professional growth. • Lead team growth planning, identifying capability gaps and recommending new hires or vendors as appropriate. • Own product marketing, driving positioning, narrative development, go-to-market planning for platform releases, and competitive differentiation. • Collaborate with sales leadership to create compelling enablement materials, campaign content, and targeted outreach assets that increase win rates and accelerate pipeline momentum. • Deliver actionable market, customer, and competitor insights to inform business and product strategy. • Oversee multi-channel demand generation strategies, including digital campaigns, event marketing, ABM, inbound, and outbound efforts. • Ensure consistency, quality, and compliance in all external communications—brand, web, social, events, PR, case studies. • Evaluate and optimize marketing technology and analytics stacks, reporting on core KPIs and budget outcomes. • Manage the marketing budget, deploying resources efficiently and identifying opportunities for ROI optimization. • Own the martech stack selection, implementation, and improvement to support scaling and integration with sales/CRO/product systems. • Cross-functionally collaborate with sales, product management, and executive teams to ensure alignment and support for go-to-market priorities. • Represent ProofPilot at key industry events, conferences, webinars, and analyst briefings as a commercial thought leader.

🎯 Requirements

• 7+ years B2B SaaS marketing experience, with track record in healthcare, clinical trials, or life sciences. • Proven ability to lead small but high-impact marketing teams and operate as a player-coach. • Strong background in scaling product marketing functions, and supporting sales enablement in complex B2B environments. • Hands-on expertise in demand generation, content creation/event marketing, marketing operations, and martech stack management. • Data-driven decision maker, comfortable with marketing analytics and executive-level reporting. • Outstanding communication, collaboration, and stakeholder management skills. • Growth mindset suited to a fast-paced, high-growth SaaS company. • Bachelor’s degree in marketing, business, or related field; MBA or advanced degree preferred.