Senior SEO Strategist

May 27

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ProperExpression

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B2B • Marketing • SaaS

ProperExpression is a growth marketing agency specializing in Account Based Marketing and Demand Generation for B2B companies. They offer a wide range of services including content marketing, SEO, lead generation, and sales optimization, particularly for sectors like financial services, healthcare, and SaaS. With a focus on maximizing marketing ROI and aligning sales and marketing efforts, ProperExpression aims to help businesses grow their revenue and optimize their marketing strategies.

11 - 50 employees

🤝 B2B

☁️ SaaS

📋 Description

• Organized and process-driven. • High attention to detail. • Responsive on Slack and email, to both internal and external client requests. • Excellent verbal communication and writing skills. • Eager to learn and constantly looking to improve. • Sense of ownership and pride in your performance and growth trajectory. • Results and deadline-focused. • Preference and ability for remote work. • Participate in the formulation of marketing strategy at the inception of a client engagement. • On-page optimization. • Technical optimization. • Formulate comprehensive SEO strategies, including the construction of content frameworks and content plans that will support SEO growth. • Conduct SEO audits. • Conduct keyword research. • Hands-on SEO optimization work. • Backlink building. • Data Analysis: Create and interpret reports, providing an analytical pedigree. • Join client calls as the SEO-lead, providing consultations and updates on SEO progress.

🎯 Requirements

• 5+ years of dedicated, hands-on SEO experience, driving consistent growth in organic traffic, qualified leads, and revenue across diverse industries. • Proven ability to execute and scale AI-enhanced SEO strategies, including GEO (Generative Engine Optimization) and AIO (AI-Driven Optimization) for platforms like ChatGPT, Bard, and Perplexity. • Deep experience in traditional SEO pillars: technical SEO, content strategy, on-page/off-page optimization, and backlink acquisition. • Skilled in optimizing for AI-generated search results (AI Overviews/AI Snapshots), including structured data markup, passage indexing, and semantic content optimization. • Mastery of advanced SEO platforms: SEMrush, Ahrefs, Moz, Sitebulb, Screaming Frog, Surfer SEO, etc. • Experienced with Google’s full marketing and analytics ecosystem: Google Analytics (GA4), Google Search Console, Google Ads, Google Business Profile (formerly Google My Business), Google Tag Manager, Looker Studio, and Merchant Center. • Comfortable integrating SEO strategies with paid media (PPC), CRO, and full-funnel marketing tactics for holistic performance. • Strong background in schema markup, structured data, and entity-based SEO to support AI engine understanding and topical authority. • Familiarity with programmatic SEO and the use of AI tools (e.g., Jasper, ChatGPT, Content at Scale) to generate, optimize, and audit high-impact content at scale. • Proficient in HTML, CSS, and basic JavaScript - able to collaborate effectively with developers to resolve technical SEO issues. • Competent in data analysis and visualization using reporting tools like Looker Studio, Excel, GA4 Explorations, and third-party BI tools. • Experience with localization and international SEO best practices, including hreflang implementation and geo-targeted content optimization. • Strong understanding of E-E-A-T, content clustering, and internal linking structures that improve both user experience and crawlability. • At least one year in a Marketing agency environment is preferred but not required.

🏖️ Benefits

• Work From Home • Wellness Resources • Training & Development • Paid Time Off (Vacation, Sick & Public Holidays)