Direct Response TV Media Buyer

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September 30

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Property Leads

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Real Estate • Marketing • B2B

Property Leads is a company that specializes in generating leads for real estate professionals. They provide targeted marketing solutions that help agents and brokers connect with potential clients, streamlining the process of buying and selling properties. Their services are designed to enhance the efficiency and effectiveness of real estate transactions.

11 - 50 employees

Founded 2022

🏠 Real Estate

🤝 B2B

📋 Description

• Own media buying for national linear cable TV campaigns from end to end • Identify, negotiate, and secure highly efficient DR inventory across cable networks and dayparts • Optimize buys for cost-per-lead and ROAS, not just impressions or GRPs • Coordinate with internal growth team to align buys with landing pages, creative, and call tracking • Monitor pacing, air dates, clearance rates, and performance daily • Manage relationships with TV networks, rep firms, and DR media sellers • Test and scale new stations, programs, and formats based on performance • Report on KPIs including spend, CPL, conversion rate, lead quality, and return on ad spend • Drive high-volume, low-cost leads at strong CPLs and ROAS

🎯 Requirements

• 2–5+ years experience buying direct response linear TV, ideally across national cable networks • Deep understanding of DR metrics (CPL, CPV, frequency, clearance, etc.) • Proven ability to negotiate low CPMs and uncover undervalued remnant inventory • Strong working knowledge of media planning tools, spreadsheets, and tracking workflows • Comfortable operating independently and making fast decisions with imperfect information • Analytical mindset—you can spot patterns in performance and adjust strategy accordingly • Strong communication skills with vendors, reps, and internal stakeholders • Bonus: Experience with call tracking tools, attribution platforms, or lead generation funnels • Bonus: Familiarity with response forecasting and historical clearance data • Bonus: Prior experience working at a DR agency or in-house buying team • Bonus: Exposure to programmatic or CTV buying (a plus, not required)

🏖️ Benefits

• 100% remote – work from anywhere • Competitive compensation with upside potential • Fast-moving team, low bureaucracy, high ownership