Performance Media Buyer

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September 26

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Property Leads

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Real Estate • Marketing • B2B

Property Leads is a company that specializes in generating leads for real estate professionals. They provide targeted marketing solutions that help agents and brokers connect with potential clients, streamlining the process of buying and selling properties. Their services are designed to enhance the efficiency and effectiveness of real estate transactions.

11 - 50 employees

Founded 2022

🏠 Real Estate

🤝 B2B

📋 Description

• Develop and execute multi-platform advertising strategies across Meta, Google Search, YouTube, TikTok, and other native networks • Translate business goals into measurable campaign objectives (CPL, CPC, RPL, ROAS) • Identify and configure high-value audience segments using in-house data, lookalikes, interest groups, and contextual targeting • Design structured campaign frameworks that balance testing, control groups, and scalable winners • Launch, manage, and scale campaigns across multiple channels simultaneously • Implement tracking pixels, conversion events, and custom configurations to ensure accurate attribution • Use platform tools to handle budgets, pacing, and targeting efficiently • Monitor KPIs daily and optimize for both volume and profitability • Perform rigorous A/B and multivariate testing at the audience, creative, and bid-strategy level • Adjust bid strategies dynamically (Bid Cap, Target CPA) • Apply statistical analysis to detect patterns, anomalies, and leading indicators of performance • Partner with copywriters, designers, and editors to build direct-response creative tailored to each platform • Manage a creative testing roadmap to consistently refresh ads and combat fatigue • Use spreadsheets, dashboards, and other in-house tools to analyze performance and model outcomes • Leverage AI tools to accelerate creative workflows • Help implement automated rules, scripts, and bulk editing processes for greater efficiency • Deliver clear weekly/monthly reports with actionable insights • Present findings and recommendations to leadership in a structured, data-backed manner • Forecast performance scenarios and budget allocations using historical data and predictive modeling

🎯 Requirements

• Location: Remote (must work US time zone hours) • Language Requirement: Fluent in spoken and written English • Proven experience running campaigns across Meta (Facebook/Instagram), Google Search, YouTube, TikTok, and native advertising platforms • Analytical, math-driven mindset • Experience building, scaling, and optimizing multi-channel ad campaigns • Ability to implement tracking pixels, conversion events, and custom configurations • Experience with Meta Ads Manager, Google Ads, TikTok Ads Manager, native DSPs • Experience performing A/B and multivariate testing • Experience managing 6 figure monthly budgets across multiple channels • Experience with statistical analysis for performance data • Autonomous, ownership mentality, startup DNA

🏖️ Benefits

• 100% remote, flexible working environment (within US time zones)