Creative Marketing - User Acquisition Specialist

Job not on LinkedIn

April 26

Apply Now

Receive Emails with Similar Jobs

Puzzle Software

WebsiteLinkedInAll Job Openings

Puzzle Software is a team of passionate and dedicated IT professionals and Agile ambassadors devoted to excellence. We strive to deliver the highest quality software solutions to our clients, and to provide the best education in the field of Agile Development. We operate in the USA and SEE region.

11 - 50 employees

📋 Description

• Create High-Performing Video Ads • Develop engaging, attention-grabbing short-form videos for mobile game marketing, optimized for performance across different ad platforms. • Utilize tools like Adobe Premiere, After Effects, CapCut, or other video editing software to refine and enhance creatives with motion graphics, effects, and sound design. • Test & Optimize for Maximum Impact • Rapidly iterate on video concepts , A/B testing different styles, hooks, formats, and storytelling techniques to maximize CTR, CPI, and ROAS. • Leverage AI tools and data-driven insights to tweak creatives for higher engagement and conversion rates. • Analyze Performance & Adapt • Track key performance metrics (views, engagement, retention, installs) and use insights to double down on winning strategies while killing underperforming ones. • Work closely with the UA team to ensure creatives align with audience targeting and ad spend efficiency. • Stay Ahead of Trends & Virality • Obsess over viral content trends across TikTok, Instagram Reels, and YouTube Shorts. • Conduct competitor research to identify trends and creative strategies that can be adapted to our ads. • Think outside the box— don’t just follow trends, create them.

🎯 Requirements

• Strong hands-on skills with Adobe Premiere, After Effects, CapCut, or similar tools for editing, sound design, and animation. • Bonus points if you’ve worked with Figma for ad concepting or have experience with AI-powered editing tools. • A strong instinct for what makes content go viral —from the first frame’s hook to the pacing, effects, and emotional triggers. • A portfolio of highly engaging digital video ads or short-form content (TikTok/Reels/Ads that performed well). • Experience running A/B tests on ad creatives and making optimization decisions based on CTR, CPI, and ROAS. • Comfort working with ad dashboards, analytics, and marketing performance data. • Ability to quickly prototype and test new video concepts at scale. • Comfortable working in a fast-paced, experimental environment where rapid iteration is key.

🏖️ Benefits

• Creative Freedom – You’ll have the chance to experiment with new ad concepts and strategies to find what works best. • Remote-Friendly Work Environment – Work from anywhere while staying connected to a high-energy, collaborative team. • Growth & Learning Opportunities – Stay ahead of the curve with access to training, conferences, and industry events. • A Fun, Gaming-Centric Culture – Work with a passionate team that loves games as much as you do!