Marketing Automation Specialist, Marketo

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QAD

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Enterprise • SaaS • Supply Chain

QAD is a company specializing in enterprise resource planning and industrial transformation solutions. Their Adaptive Enterprise platform helps businesses optimize processes, align people with technology, and manage critical business challenges. QAD's offerings include software for manufacturing, inventory management, supply chain planning, quality management, and global trade compliance. Their solutions serve a range of industries, including automotive, consumer products, food and beverage, industrial manufacturing, and more. The company focuses on becoming an adaptive enterprise by integrating advanced scheduling and data-driven insights.

1001 - 5000 employees

Founded 1979

🏢 Enterprise

☁️ SaaS

📋 Description

• Responsible for the technical administration, optimization, and integration of the company's marketing technology (MarTech) stack. • Ensure marketing processes are efficient, scalable, and compliant, and that campaign performance is accurately tracked and reported. • Drive data-driven decision-making and maximize marketing ROI. • Implement and execute digital marketing campaigns, including email sends, paid media tracking, and landing page deployment. • Maintain and optimize the end-to-end lead management process, including lead lifecycle stages, lead routing rules, and sophisticated lead scoring models.

🎯 Requirements

• 3+ years of experience in Marketing Operations, Marketing Technology, or a similar data-centric role. • Strong, hands-on experience as an administrator of a leading Marketing Automation Platform (Marketo admin experience is necessary). • Experience managing and integrating MarTech systems with a CRM (Salesforce proficiency experience is necessary). • Proficient in data analysis and reporting, capable of working with large data sets, defining KPIs, and building performance dashboards. • Highly organized, process-driven, exceptional attention to detail, and excellent written and verbal communication skills.

🏖️ Benefits

• Your health and well being are important to us at QAD. • We provide programs that help you strike a healthy work-life balance. • Opportunity to join a growing business, launching into its next phase of expansion and transformation. • Collaborative culture of smart and hard-working people who support one another to get the job done. • An atmosphere of growth and opportunity, where idea-sharing is always prioritized over level or Hierarchy.