Digital Marketing Manager

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4 days ago

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Qspear

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Enterprise • B2B • Artificial Intelligence

Qspear is a technology consulting and digital transformation company that helps enterprises modernize applications, migrate and implement cloud and ERP solutions, and build connected systems from chip to cloud. They provide enterprise application development and implementation, application modernization, cloud architecture and migration, and emerging-technology solutions including AI, analytics and blockchain. Qspear serves B2B customers across sectors such as real estate, retail, finance/mortgage, manufacturing, logistics and government, delivering integrations, Oracle EBS migrations, mobile/web platforms and AI-driven solutions to improve operational efficiency and customer experience.

- employees

🏢 Enterprise

🤝 B2B

🤖 Artificial Intelligence

📋 Description

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns • Design, build and maintain our social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Brainstorm new and creative growth strategies • Plan, execute, and measure experiments and conversion tests • Collaborate with internal teams to create landing pages and optimize user experience • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Instrument conversion points and optimize user funnels • Collaborate with agencies and other vendor partners • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

🎯 Requirements

• BS/MS degree in marketing or a related field • Proven working experience in digital marketing • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate • Experience in optimizing landing pages and user funnels • Experience with A/B and multivariate experiments • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) • Working knowledge of ad serving tools (e.g., DART, Atlas) • Experience in setting up and optimizing Google Adwords campaigns • Working knowledge of HTML, CSS, and JavaScript development and constraints • Strong analytical skills and data-driven thinking • Up-to-date with the latest trends and best practices in online marketing and measurement

🏖️ Benefits

• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Paid Time Off (Vacation, Sick & Public Holidays) • Family Leave (Maternity, Paternity) • Short Term & Long Term Disability • Training & Development • Work From Home • Wellness Resources • Stock Option Plan