Digital Marketing Manager – Performance

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October 25

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Ratehub.ca

WebsiteLinkedInAll Job Openings

Finance • Fintech • Marketplace

Ratehub. ca is a Canadian online platform that provides a comprehensive suite of financial comparison tools and services. It helps Canadians compare and find the best rates for mortgages, credit cards, savings accounts, investments, and various insurance products. With a focus on transparency and education, Ratehub. ca offers calculators and resources to guide consumers in making informed financial decisions. The platform has won multiple awards for its excellence in mortgage brokerage, having funded over $16 billion in mortgages. Ratehub. ca partners with financial institutions and is compensated through advertisements and customer referrals, although not all listed products are tied to compensation.

51 - 200 employees

Founded 2010

💸 Finance

💳 Fintech

🏪 Marketplace

💰 $12M Series A on 2018-01

📋 Description

• Develop, execute and manage the paid marketing program for Ratehub.ca and its multiple business units (Mortgages, Insurance, Credit Cards, Loans. MoneySense and Banking), to drive brand, lead, and revenue growth • Plan, launch, and manage end-to-end campaigns — from audience research to ad writing to execution, optimization, and reporting – across a variety of platforms (Google Ads, Meta, Tiktok, Reddit ads, etc) to align with strategy, budget, and revenue targets for each business unit. • Develop and continuously test ad creatives, copy, landing pages, and audiences to improve conversion rates and ROI. • Monitor and adjust bids, budgets, and pacing daily to ensure efficient spend allocation and performance. • Monitor and troubleshoot any declines in campaign performance, digging into reasons for changes in performance and improvements that can be made • Implement and manage multi-channel attribution and conversion tracking (GA4, Tag Manager, MMPs, etc.). • Stay current with platform algorithm updates and fintech advertising compliance (Google FS policies, Meta ad approvals, etc.). • Provide recommendations for different performance marketing initiatives (on appropriate channels) to help the business achieve its revenue and growth goals. • Develop and implement reporting, dashboards, and analytics to measure and drive campaign performance and ROI across all digital channels, including but not limited to: customer lifetime value, marketing performance, promotions and campaign tracking, ad performance, social media engagement (when applicable to paid campaigns) • Perform deep-dive analyses to identify performance trends, audience insights, and optimization opportunities. • Present campaign insights and recommendations to leadership and cross-functional partners. • Collaborate closely with the Business Unit Leaders and broader Marketing team to ensure alignment of paid efforts with messaging and funnel stages. • Monitor competitors within target markets to develop benchmarks, ideas, identify emerging trends, and drive qualified audiences. • Work closely with Engineering, Product, and Analytics to ensure integrations and events required for campaign tracking and execution, including Google Analytics (GA4) and Google Tag Manager are correctly implemented and maintained and to test any new paid opportunities • Leverage automation, AI-driven bidding, and audience modeling to scale performance.

🎯 Requirements

• 5+ years experience executing and optimizing paid marketing campaigns - required • Demonstrated proficiency with Google Ads, Google Tag Manager, and Google Analytics - required • Ability to make data-driven decisions from interpreting and analyzing data. • Experience using tools like Google sheets/excel and user/campaign analytics dashboards/reporting to analyze performance trends - required • Experience with Meta (Facebook/Instagram) Ads, TikTok Ads, Reddit Ads • Experience with WordPress CMS • Experience with A/B testing, experimentation methodology • Experience writing and testing ad copy and developing creative assets. • Comfortable building decks in Google Slides/Powerpoint and presenting to all levels of the organization, when necessary • Post-secondary education in a related discipline: We value intelligence over relevance • A resourceful and self-motivated individual, eager to join a fast-growing organization • An interest in personal finance is a huge bonus • A strong team player with a caring and attentive attitude • Ability to communicate effectively in a fast paced environment.

🏖️ Benefits

• Health is wealth! A benefits package with no employee contribution required • RRSP matching program • Individual training allowance • Fun team socials (remote AND in-person) and more!