Senior Lifecycle Marketing Account Manager

🕒 Yesterday

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Red Antler

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2007

🤝 B2B

👥 B2C

📱 Media

B2B • B2C • Media

Red Antler is the leading creative partner to startups and new ventures, specializing in brand development and strategy. They have successfully launched numerous brands across various industries, helping entrepreneurs and companies transform their ideas into beloved products and experiences. Their expertise extends to partnering with both emerging startups and established Fortune 100 businesses, ensuring impactful branding that resonates with consumers.

📋 Description

• Own multiple client relationships as the primary Fat Earth point of contact • Develop sophisticated lifecycle marketing strategies that account for the full customer journey • Lead communications planning across email, SMS, push, and in-app messaging • Bring a creative strategy lens to every account • Define and evolve sending strategy, list health practices, segmentation logic, and automation infrastructure • Build, manage, and optimize subscription and loyalty program touchpoints • Conduct A/B tests, analyze results, and implement learnings • Monitor account performance across KPIs • Partner with the Director of Lifecycle

🎯 Requirements

• Bachelor's degree • 6+ years of lifecycle marketing experience at an agency or brand • Direct, hands-on experience in Salesforce Marketing Cloud • Deep experience with at least one additional ESP, Klaviyo strongly preferred • Demonstrated experience managing subscription and loyalty program strategy and execution • Strong understanding of the full growth funnel

🏖️ Benefits

• Healthcare • 401k • Unlimited PTO