Head of Marketing – Healthcare

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October 31

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RedSky

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Cybersecurity • Government

RedSky is a trusted IT and cyber advisory firm dedicated to solving mission-critical challenges for national security. With a strong emphasis on cybersecurity, strategic and tactical planning, and policy governance, RedSky customizes its approach to support organizations in achieving their mission objectives. The company prides itself on building trust through transparent communication and solutions-driven support, and it offers competent and reliable service, especially to military and federal civilian entities. RedSky is an SBA Certified, 8(a), economically disadvantaged, minority, woman-owned small business with a vendor-agnostic stance, ensuring customized solutions for its clients without bias towards specific products.

11 - 50 employees

Founded 2016

🔒 Cybersecurity

🏛️ Government

📋 Description

• Shape the company’s vision, growth engine, and market presence from day one • Combine strategic leadership with hands-on execution, turning data, creativity, and experimentation into measurable business results • Co-create company and product strategy with the CEO and Product Lead, aligning growth with product and market opportunities • Design and execute a full 360° marketing strategy tailored to the health and wellness market • Build and optimize acquisition funnels across Google, Meta, e-mail, and remarketing channels • Implement scalable automation tools and processes to drive efficiency and growth • Make data-driven decisions based on key metrics (LTV/CAC, ROI, ARPU, churn, conversion) • Recruit and lead a high-performing marketing team • Develop new cross-platform influencer brands and ambassador channels • Manage a multi-channel content ecosystem that educates, engages, and converts • Drive brand awareness through digital and traditional channels • Run A/B tests, iterate messaging, and optimize campaigns for performance and ROI • Ensure all marketing activity meets healthcare advertising and data compliance standards

🎯 Requirements

• 5+ years in digital marketing, with 3+ years in a hands-on role leading growth campaigns, with at least one documented success • Deep hands-on expertise in marketing automation across e.g. Google, Meta, e-mail, and remarketing channels (TikTok and LinkedIn are a plus) • Proven ability to design and execute 360° marketing strategies, spanning creative, performance, content, analytics, and growth • Demonstrated track record of high-performing campaigns - including clear ROI, CPA, LTV/CAC metrics • Ability to run integrated, full-funnel marketing (awareness + conversion + retention) • Capable of implementing and integrating tools like GA4 + BigQuery (or an alternative), Google Tag Manager (server-side setup is a plus), marketing automation platforms CRM systems, and has a foundational understanding of CDPs and advanced segmentation • Experience with SEO/SEM with some knowledge of GEO (Generative Engine Optimization) • Strong analytical and KPI-driven mindset - planning, execution, and optimization based on measurable results • Readiness for a build-from-scratch, high agency model with strategic ownership and hands-on involvement • Fluent in Polish and English

🏖️ Benefits

• Equity package in the company you help build • Access to unique know-how, top experts, and global business partners