Manager – Influencer & Strategic Marketing Programs

Job not on LinkedIn

November 20

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

🌽 Illinois – Remote

Although this job is listed in Illinois, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

💅 Influencer Marketing

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Noria Corporation

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Events

Noria Corporation is a prominent company in the maintenance and reliability industry, known for organizing the Reliable Plant Conference & Exhibition. Held in Chicago, IL, this event draws a diverse array of maintenance and reliability professionals from around the world. Noria Corporation focuses on asset management, offering learning sessions, case studies, and exposure to the latest technologies to improve maintenance practices. It serves as a hub for networking and professional development, providing attendees with insights into cutting-edge reliability technologies and valuable industry connections.

51 - 200 employees

Founded 1997

📋 Description

• Own influencer strategy & execution • Identify, vet, contract, and brief creators across LinkedIn, YouTube, podcasts, newsletters, and niche communities. • Build program tiers (celebrity, industry, practitioner) with clear deliverables, FTC-compliant guidelines, and brand safety checks. • Co-develop content (concepts, outlines, talking points) and manage publishing calendars and UTM tracking. • Lead strategic marketing partnerships • Manage 3rd-party partner programs per our marketing agreements/SOWs. • Plan and project manage co-branded campaigns: webinars, virtual events, content, research, newsletters, and targeted placements. • Maximize partnership opportunities; ensure deliverable, audience, and reporting obligations are met. • Maintain a centralized calendar + asset library in Monday.com. • Sponsor & activate training/field events • Evaluate event fit; negotiate packages; coordinate speaking slots, tabletops/booths, breakouts, lead capture, and post-event follow-up. Working with demand gen team to create retargeting campaigns. • Own vendor logistics (registration, AV, shipping) and swag production (quotes, inventory, on-site delivery). • Measure & report impact • Build dashboards with Marketing Ops (SFDC/HubSpot) to track sourced/influenced pipeline and engagement. • Run quarterly partner reviews and monthly check-ins; optimize placements, creative, and budgets based on performance.

🎯 Requirements

• 5–8 years in B2B marketing with 2+ years owning influencer/creator or partner programs (SaaS or complex/technical products preferred). • Proven experience managing external partners/vendors and multi-workstream projects on tight timelines. • Strong negotiation, briefing, and relationship skills; comfortable coaching external voices on message. • Program management discipline: workback planning, risk management, budget tracking, and status reporting. • Data fluency with CRM/automation and analytics (Salesforce/HubSpot, Google Analytics, Looker/Power BI; UTM strategy). • Excellent written communication—clear briefs, crisp copy for promos, and executive-ready status updates. • Tools: Project management (Asana/Monday/Jira), webinar platforms, marketing automation, and social publishing.

🏖️ Benefits

• Competitive compensation package including stock options • Flexible work schedule • Comprehensive benefits including retirement plan match • Opportunity to make a real impact every day • Work with a dynamic and growing team • Unlimited PTO