Customer Marketing Manager

Job not on LinkedIn

October 14

Apply Now

Receive Emails with Similar Jobs

Rentable

WebsiteLinkedInAll Job Openings

Real Estate • Marketplace

Rentable is a leading online apartment marketplace that connects renters with an extensive inventory of available apartments nationwide. The platform enables renters to browse, filter, and tour human-verified listings, making the process of finding a suitable rental convenient and efficient. Since its inception in 2012, Rentable has grown to cover over 300 cities, providing more than seven million renters with access to accurate and credible rental information. Rentable also offers features like pet-friendly listings and rent affordability calculators, making it a trusted choice for renters across the U. S.

51 - 200 employees

🏠 Real Estate

🏪 Marketplace

📋 Description

• Develop and optimize the customer journey: Create targeted programs and campaigns for every stage of the customer lifecycle, from onboarding to renewal and advocacy, ensuring a seamless and value-driven experience • Develop and implement strategic marketing programs to drive upsell and expansion, increase product awareness, growth, and engagement • Act as the “voice of the customer” and incorporate customer feedback and advocacy into marketing programs • Work collaboratively with Sales, CS, Product, and Marketing teams • Define metrics to track the effectiveness of lifecycle/customer marketing programs, and regularly report on insights and ROI to internal stakeholders • Analyze and compare campaigns to strategize on experiments to increase renewals, cross-sells, referrals, and expansion opportunities

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field • Experience working with multiple SaaS products is required • Minimum of 6+ years of experience in marketing, with at least 2+ years in a customer-facing or customer marketing role (e.g., Customer Marketing, Demand Generation, or Product Marketing) • Proven track record in developing and executing successful marketing campaigns that drive measurable customer engagement, retention, and advocacy • Strong understanding of the customer lifecycle and customer journey mapping • Experience using marketing automation tools (HubSpot, Salesforce, Hockeystack, Appcues/Pendo) • Proficiency in data analysis and using metrics to optimize campaign performance • Bonus if you’ve worked in the multifamily industry

🏖️ Benefits

• 100% remote workplace • Competitive Compensation Package • Flexible Vacation Policy • Medical, Dental, and Vision Insurance • 100% paid Short-Term Disability, Long-Term Disability, and Life Insurance Program • 401k Program • No A**hole policy