Search Engine Optimization Manager

🕒 July 18

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Risepoint

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.

📋 Description

• Execute SEO strategy for multiple simultaneous website migrations across a portfolio of university partner sites • Define and operationalize scalable migration frameworks, playbooks, and governance models • Own and deliver key migration artifacts including site maps, URL and redirect mapping, redirect logic and QA validation processes • Identify and mitigate SEO risks pre-, during-, and post-migration • Provide strategic recommendations for information architecture • Conduct comprehensive content audits • Drive on-page optimization strategies across migrated and existing content • Partner with Engineering, MarTech, and Front-End teams to ensure the new platform supports SEO best practices • Analyze organic performance trends pre/post-migrations and communicate insights to leadership • Serve as the SEO subject matter expert across migration initiatives.

🎯 Requirements

• A minimum of 4-5 years organic performance optimization for enterprise, agency, or multi-site ecosystems • Proven experience leading multiple, complex website migrations simultaneously • Strong experience developing information architecture, site maps, and content strategies • Experience collaborating closely with UX, design, and engineering teams • Strong analytical capability, with experience translating performance data into prioritized, actionable SEO recommendations • Excellent communication and stakeholder management skills • Deep expertise in technical SEO, including site architecture, URL structures, redirects, crawlability, indexation, and performance optimization.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off